C. Lee Peeler, Esq., is President and CEO of the National Advertising Review Council (NARC) and Executive Vice President, National Advertising Self-Regulation, Council of Better Business Bureaus (CBBB). Mr. Peeler joined NARC on September 11, 2006, following a distinguished 33-year career at the Federal Trade Commission (FTC), where he held a number of staff and management positions.

From 1985 to 2001, he served as Associate Director of the Division of Advertising Practices. In 2001, he was named Deputy Director of the FTC's Bureau of Consumer Protection. In addition to his leadership roles at the FTC, Lee led the United States' delegation to the consumer policy committee of the Paris-based Organisation for Economic Co-operation and Development and regularly met with foreign government officials to discuss the United States' advertising regulatory system, including the importance of industry self-regulation. He has spoken and testified widely on consumer protection issues including truth in advertising, consumer credit, electronic commerce, privacy and data security.

Mr. Peeler received his B.A. and J.D. degrees from Georgetown University.