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          Find a Location

          Security First Insurance Company has 3 locations, listed below.

          *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

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            Please enter a valid location.
            • Security First Insurance Company

              1001 Broadway Ave Ormond Beach, FL 32174-2905

              BBB Accredited Business
            • Security First Insurance Company

              PO Box 45-9025 Sunrise, FL 33345-9025

            • Security First Insurance Company

              1300 Sawgrass Corporate Parkway Suite 300 Sunrise, FL 33323

            Business ProfileforSecurity First Insurance Company

            Insurance Agency
            Multi Location Business
            BBB accredited business

            At-a-glance

            Customer Reviews

            1.79/5stars

            Average of 28 Customer Reviews

            Customer Complaints

            24 complaints closed in last 3 years

            9 complaints closed in last 12 months

            BBB Rating & Accreditation

            Accredited Since: 4/30/2012

            Years in Business: 19

            Customer Reviews are not used in the calculation of BBB Rating

            Overview of BBB Rating

            Products & Services

            This company provides insurance agency services for homeowners, condominium owners, renters, and rental property owners. Homeowners Multi-Peril Insurance, Renters Insurance, Residential Condo and Dwelling Fire Insurance

            Business Details

            This is a multi-location business.

            Find a Location

            Security First Insurance Company has 3 locations, listed below.

            *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

              Country
              Please enter a valid location.
              • Security First Insurance Company

                1001 Broadway Ave Ormond Beach, FL 32174-2905

                BBB Accredited Business
              • Security First Insurance Company

                PO Box 45-9025 Sunrise, FL 33345-9025

              • Security First Insurance Company

                1300 Sawgrass Corporate Parkway Suite 300 Sunrise, FL 33323

              BBB File Opened:
              5/17/2011
              Years in Business:
              19
              Business Started:
              3/2/2005
              Business Started Locally:
              11/19/2004
              Business Incorporated:
              11/19/2004
              Accredited Since:
              4/30/2012
              Licensing Information:
              This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
              Type of Entity:
              Corporation
              Alternate Business Name
              • Security First Insurance Holdings, LLC
              • Security First Managers LLC
              Business Management
              • Steve Carsey
              Contact Information

              Principal

              • Steve Carsey

              Customer Contact

              • Wallace Burt, President
              • Harry R. Bleiwise, Director
              • Charles D. Bleiwise, Director
              • Melissa Devriese, Secretary
              • Craig Howie, Director
              • Clive Becker-Jones, Treasurer
              • Kerrie Ruland, Vice President of Business Development
              • Steve Carsey
              Additional Contact Information

              Phone Numbers

              Email Addresses

              Customer Complaints

              24 Customer Complaints

              Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

              File a Complaint

              Most Recent Customer Complaint

              12/28/2023

              Complaint Type:
              Problems with Product/Service
              Status:
              Answered
              On April 20, 2023, I filed a claim (#******) against my policy #P000031093 for roof damages. On May 6, 2023, I received a letter closing my claim based on the falsehood that I refused to allow an interior inspection of my home. In fact, I told the insurance company that I did not have any damage on the interior of my house and never refused to allow entry as I did not have a reason. After voicing my dissatification with their unprofessional conduct regarding his falsehood, ***************** decided that based on my hurricane deductible no money would be paid out on the claim. Subsequently, ***************** telephoned me and stated that they were mailing a check for $4,300 for hail damage. In October 2023, I checked the status of the payment and ***************** said they needed to add the mortgage company to the check. As of today, I have not received any payment from SFI. Most distrubing, SFI has committed False Reporting of Claims, Consumer FRAUD, Wire FRAUD and possible Embezzlement of Funds. Based on a recent Claims History Report, SFI falsely documented that they previously paid me $4,362 for HAIL damages (03-15;2022/Loss Date). However, SFI has never paid me any such payment in connection with HAIL damages to my roof. Likewise, I have never received the payment that was promised me in August 2023. As a retired "Federal" law enforcement officer for over 20-years, I will be reporting these criminal violations to the rightful Federal/State authorities for a full criminal investigation. In addition, I will be posting this information on social media to identify other victims suffering from the same criminal violations.
              Read More

              Customer Reviews

              28 Customer Reviews

              What do you think? Share your review.

              How BBB Processes Complaints and Reviews

              Start a Review

              Most Recent Customer Review

              Gordon F

              1 star

              02/07/2024

              Got approved for insurance after 4 point ispection review. After paying required fees I received a letter in the mail that I was being canceled due to a tree being next to the house. No pictures, just a generic letter stating to remove any trees withing one foot of roof or hanging branches within three feet. When I asked for a picture I was told they don't send them. I paid several hundreds of dollars to remove tree and submitted photos. After review I was notified that all requirements had been met and I would no longer be canceled.I am once again being threatened to get canceled because I removed the wrong tree. There are no other trees within one foot or any hanging branches less than three feet of my roof. After disputing this I was finally sent a photo of the tree in question. The tree does not meet removal requirements and I can't afford another tree removal fee. I was told it doesnt matter about about the requirements because the underwriter doesn't like the picture of the tree. The tree does not curve, is not dead and has no deformities. They took my money, had me pay to remove a tree and are still going to cancel because they no longer like the previously approved picture. The woman was actually very sweet when stone ******* me and refusing to let me speak to someone else while just asking if I have any further questions before I get canceled for failure to remove this tree. I have delt with unsurance companies for over 20 years and have never been treated so poorly by a company or their people. I chose the cheapest company and it really showed. Thank you **. Great job.

              Security First Insurance Company Response

              02/21/2024

              Thank you for bringing this matter to our attention. We reviewed your file and determined that the tree in question appears to be healthy and located more than a foot from the residence. Accordingly, we have reinstated your policy as of March 02, ****, with no lapse or gap in coverage and we issued a notice of the reinstatement for your records. Security First apologizes for the inconvenience this may have caused you.

              Local BBB

              BBB Serving Central Florida

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