About
Important information
- Additional Info:Empire Today has requested that before filing a BBB complaint, homeowners contact [email protected] for assistance. This e-mail account is monitored 24 hours a day, 7 days per week.
Please understand that you can file a complaint with the BBB now or at any time during this process. It is our hope that Empire Today will resolve the matter for you in an expedient matter. - Advertising Review:
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints, and competitor challenges. BBB asks advertisers to prover their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
On 12/2/2022, BBB contacted Empire Today regarding their TV commercial offer that stated:
"Update your floors with Empire Today's $50 room sale. Buy one room. Get floors for all other rooms for $50 each. So, when you buy one room, it's just $50 for laminate in the kitchen, $50 for carpet in the bedroom, and $50 for hardwood in the office. There's no limit. Buy one room and it's $50 for each additional room."
"Product only. Select styles. Buy highest value room at regular price. $50 price excludes install, pad, and materials. Not available in all areas."
The BBB requested additional information about the offer as a complaint was received that a consumer was not able to receive this offer.
BBB Code of Advertising states (in part):
1. Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.As of 12/17/2022, Empire Today has provided an extensive response to the BBB about the offer and how it is not available in states where they do not offer promotions. The ad's disclosure clearly states that promotion is not available in all areas. The consumer is in a state where Empire Today does not offer any promotions and all products and services are on a fixed rate. The BBB finds that the company has addressed the concerns and that they meet the BBB Code of Advertising.
Overview
BBB Accredited Since: 6/1/1974
Years in Business: 66
BBB Accreditation & Rating
About This Business
Products and Services
Photos and Videos
Business Details
- Local BBB:
- BBB of Chicago & Northern Illinois
- BBB File Opened:
- 1/1/1961
- Business Started:
- 1/1/1959
- Business Started Locally:
- 1/1/1959
- Business Incorporated:
- 3/5/1999
- Type of Entity:
- Limited Liability Company (LLC)
- Related Businesses:
- Luna Flooring
- Business Management:
- Ms. Tina Binette, Director of Customer Service
- Mr. Brian Hutto, CEO
- Mr. Butch Cavello, President
- Number of Employees:
- 1500
Additional Contact Information
- Principal Contacts
- Mr. Brian Hutto, CEO
- Customer Contacts
- Ms. Tina Binette, Director of Customer Service
- Fax numbers
- Primary Fax: (888) 588-2348
Additional Information
More Resources
Featured Content
BBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.