Every year, Better Business Bureau’s 501(c)3 Foundation celebrates outstanding businesses through our Torch Awards for Ethics and Spark Awards for Entrepreneurship programs.
BBB is proud to partner with Pacific Business News to highlight Hawaii’s most trusted and ethical businesses. Through this collaboration, we extend the reach of the Torch and Spark Awards, celebrating organizations that lead with integrity and strengthen our local marketplace. Together, BBB and PBN share a commitment to recognizing the values of trust, transparency, and community impact that define Hawaii’s business leaders.
The Torch Awards for Ethics celebrates businesses 3+ years old that demonstrate exceptional leadership character, workplace culture, customer relationships and community support.
The Spark Awards for Entrepreneurship spotlights businesses less than 3 years old or those with an owner 35 or younger, representing the up-and-coming trustworthy leaders in our marketplace.
2025 WINNER: Signal Security of Hawaii
What sets Signal Security of Hawaii apart isn’t just their 5-star service, but how deeply they live their values. Founded in 2023 by Christina Calderon, this woman- and minority-owned company does more than patrol properties - they protect peace of mind with the spirit of Aloha at the center of everything they do.
In under three years, they’ve built a high-trust, 26-person team committed to professionalism, transparency, and community connection. From customized site security to free security assessments for local nonprofits, Signal treats security as a service of integrity.
Signal Security of Hawaii earned the Spark Award for how they’ve anchored growth in integrity, service and leadership. From the very start, they built a business where trust is non-negotiable, team culture is intentional, and every interaction reflects care. From empowering officers with purpose-driven training to showing up for nonprofits in need of safety support, Signal proves that building a business rooted in ethics isn’t just possible—it’s powerful.
2025 WINNER: Kona Cloud Forest Sanctuary
Tucked within the only tropical cloud forest in the United States, Kona Cloud Forest Sanctuary is a living, breathing example of what ethical, regenerative business can look like. Family-led and mission-driven for over 40 years, this sanctuary brings together forest conservation, cultural reverence, and immersive wellness experiences to help guests reconnect with nature and themselves.
Their model goes beyond sustainability. Through community restoration projects, student education support, and donations to local nonprofits, KCFS lives its values every day. Guests don’t just visit—they return, reflect, and become part of the extended forest ‘ohana.
Kona Cloud Forest Sanctuary earned the Torch Award for the way they build trust from the inside out. Integrity shows up in every guest interaction, every team meeting, and every reforested acre. Based on a Regenerative Business Model with a goal to create a net positive impact, KCFS has created a culture where ethical leadership, deep listening, and mutual respect are daily practices. It’s a sanctuary in every sense of the word, grounded in values that inspire trust and transformation.
Hawaii segment begins at 39:30
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