Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Manage Cookies

BBB serving North Alabama

serving Colbert, Cullman, DeKalb, Franklin, Jackson, Lauderdale, Lawrence, Limestone, Madison, Marion, Marshall, Morgan and Winston counties

About Us

People today are overwhelmed with choices – and often unsure about where to find verified, unbiased information. There are more than 30 million businesses in North America alone; and hundreds of thousands of sites around the world where people shop online. There are thousands of free and subscription websites that offer a range of information, including reviews, reports and directories, listings. BBB is the one place you can find it all.

BBB: Start with Trust®

Upcoming Events

BBB of North Alabama: 2025 Community Fraud Summit (Huntsville)

Join us for a Community Fraud Summit at the STUDIO® 60 Courtyard Cafe! Come learn from the experts on how to protect yourself and your loved ones from identity theft, common scams, and financial fraud. Reserve your seat today!

View Event

2025 BBB Integrity Golf Classic

Join us on the green for our 2025 Integrity Golf Classic at Gunter's Landing Golf Club! This annual event brings together over 100 business leaders from our 13-county service area for a fun day of golf, networking, and fundraising. Sign up today!

View Event

Programs and Services

Events

Mark your calendars for our upcoming events across the North Alabama region!

North Alabama News

Stay up-to-date with all the local news and alerts!

Key Staff

Need to know who works in our office? Check out the list of our office staff here!

Board of Directors

BBB's Board of Directors strive to create a community of trustworthy businesses advocating for integrity.

Employment Opportunities

Looking to join our team? Check out our availability.

Alabama Business License Guide

Here, you will find the necessary information to obtain a business license in all the cities, towns and municipalities in the State of Alabama.

Scam Tracker

Report scams and stay up-to-date with what others are seeing in your area.

Dispute Handling and Resolution

Let us help resolve any disputes your company has by raising standards and showcasing best practices.

Charity Accreditation

BBB’s Charity Accreditation Program promotes high standards of conduct among organizations that solicit contributions from the public.

Military Line

We believe that "Knowledge is Power" and "Financial Readiness equals Mission Readiness." Through the BBB Military Line consumer education program, we work to bring financial literacy training and tips, fraud alerts, and smart investing resources - we seek to equip those who serve, have served, and their families with the tools they need to navigate an ever changing and often complex marketplace.

AUTO LINE

Our dispute resolution program can help you resolve your lemon law complaint, and you don't even have to hire a lawyer. Our lemon law complaint program covers car warranty issues against participating manufacturers.

AdTruth

BBB AdTruthSM is an educational program that teaches consumers about potential advertising abuses and empowers them to report advertisements that could cause financial or personal harm due to problematic tactics or faulty products.