Leadership Learning Series

The BBB Leadership Learning Series provides business professionals with uniquely designed, virtual learning moments exclusive for accredited business professionals seeking to elevate their leadership skills and unlock their full potential. The series dives into the art and science of effective leadership, equipping participants with the knowledge, strategies, and insights necessary to thrive in today's rapidly evolving business landscape.

Why AI Matters: Helping your business succeed in the AI-driven economy

November 14, 2024 (12-1 PM EST) | Online Event

AI is no longer just a buzzword—it’s transforming how businesses operate and stay competitive! 

 Join us for our upcoming Leadership Learning session exclusive for BBB® Accredited Businesses, "AI Leadership: Empower your Business," on Thursday, November 14 from 12-1 p.m. Eastern. 

 Presented by Pete Blackshaw, founder and CEO of BrandRank.AI, discover why AI matters and how it can help your business succeed in an AI-driven economy. 

 During this session, attendees will: 

  • Understand how Generative AI is changing the way customers find and do business with companies, and why keeping up with these trends is critical to staying competitive. 

  • Learn the basic concepts of Generative AI, and see how easy it is to get started with tools like ChatGPT. 

  • Identify simple, practical ways to use Generative AI in your business to improve operations and efficiency. 


 Seats are limited, so secure your spot today! 

 

About Pete Blackshaw

Pete Blackshaw, a lifelong advocate of consumer feedback, brand trust, and technology innovation, is the Founder & CEO of BrandRank.AI, a Cincinnati-based startup that helps brands protect and grow trust through AI-driven search and discovery.  

Previously, Pete served as CEO of Cintrifuse, a Cincinnati-based startup catalyst and venture fund supported by major corporations like P&G, Kroger, Scripps, and Western & Southern. Pete's leadership philosophy centers on two core beliefs: "Trust your inner consumer" and "Understand how startups work — how they think, design, exploit data, and iterate — and apply that understanding to everything you do." Before Cintrifuse, Pete was Global Head of Digital for Nestlé in Switzerland for eight years, collaborating with hundreds of brands such as Nescafé, KitKat, Purina, Nespresso, and San Pellegrino. He launched the renowned Digital Acceleration Team (DAT), the Silicon Valley Innovation Outpost (SVIO), and the Open Innovation Platform. Earlier in his career, Pete was the CMO at NM Incite, a Nielsen-McKinsey joint venture, and co-founded P&G’s first Interactive Marketing team, earning the title of "Interactive Marketer of the Year" from Ad Age. 

He later founded PlanetFeedback.com, a pioneering consumer feedback portal that became part of Nielsen after multiple mergers. Pete is the author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000 and is a regular contributor to Ad Age. His accolades include induction into the Word-of-Mouth Marketing Hall of Fame, MediaPost's “Online All-Star,” and the Advertising Research Foundation's “Great Minds” award. He has also served as a Cannes Lions juror twice. Pete holds an MBA from Harvard Business School and a Bachelor's degree from the University of California, Santa Cruz. 

 


Past Leadership Learning events

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Leading boldly: Transforming anxiety into power

Dr. Luana Marques shares tried-and-tested insights from her book, “Bold Move: A 3-Step Plan to Transform Anxiety into Power,” to get you out and on the road to a more meaningful life.

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Leading with questions

In this “fireside chat” Dr. Michael Marquardt  shares his newly revised third edition of “Leading with Questions: How Leaders Discover Powerful Answers by Knowing How and What to Ask.” In this session, you will learn how effective leaders use questions to encourage participation and teamwork, foster creative thinking, empower others, create relationships with customers, and solve problems. 

This session is free for BBB Accredited Businesses! Click here to access the session. To obtain the password, please email learn@iabbb.org.

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Handling difficult conversations with confidence

In this session, Hannah Long, vice president-director of dispute resolution for BBB Serving North Central Texas, draws upon her expertise and the book "Difficult Conversations" to equip business owners with valuable tools to handle a variety of conflicts effectively, including BBB complaints. 

This session is free for BBB Accredited Businesses! Click here to access the session. To obtain the password, please email learn@iabbb.org.

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Innovative ways to connect with customers to grow your business

An exclusive webinar in partnership with The CEO Forum Group, Steve Bandrowczak, CEO of Xerox, addresses workforce productivity and future trends, followed by, IABBB CEO Kip Morse leading a panel discussion titled “Innovative Ways to Connect with Customers to Grow Your Business.” The panel features Frank Vella, CEO of Constant Contact; Eric Bertrand, CEO of Mod Op; and Kevin Akeroyd, CEO of Sovos.

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Trusted ways to grow your business

An exclusive webinar in partnership with The CEO Forum Group, Jacqueline Ardrey, CEO, Vera Bradley, and Brooks Tingle, CEO, John Hancock, discusses leadership and how they transformed their companies, followed by IABBB CEO Kip Morse for a session on “Trusted Ways to Grow Your Business” featuring panelists Pete Blackshaw, CEO, Brandrank.ai, and Nicole Schuman, Managing Editor, PR News.