Learn the award selection requirements for ITAE.
Award Judging Criteria
Award selection for the International Torch Awards for Ethics is based on the following four judging criteria. Businesses should keep in mind that to enter the ITAE they must first be a winner of their local BBB Torch Award for EthicsSM program.
We understand that no leader, nor their company, is perfect; each company is unique and has different experiences and policies. We encourage you to find examples of your organization’s practices that best exemplify each of the four listed criteria. If you are not able to address a particular item under a criterion, please explain why you are not able to address it.
Criteria 1: Character
As CEO, President, Owner or Executive Director your leadership character sets the tone for your entire organization. As a leader, explain how you behave intentionally and communicate with your leadership team, employees, customers and stakeholders in a way that is consistent with your beliefs.
When addressing this criterion, please describe:
How you strive to live and lead with high character and intentionally seek feedback in order to make personal improvements.
How you empower your staff to carry out your organization's commitment to building and maintaining ethical business practices.
Tools, activities, or training that reinforce your staff's commitment to character ethics as part of the organization's normal business practices.
Criteria 2: Culture
Illustrate how your organization works toward a culture of trust through clarity of purpose, empowering employees, and opportunities for growth.
When addressing this criterion, please describe:
How you unite your team around your organization's vision and mission statement.
How you empower employees to help shape the expectations and culture of your organization.
What practices your company uses that demonstrates leadership's commitment to individual employees.
Criteria 3: Customers
Give examples of internal practices your organization uses to build better customer relationships.
When addressing this criterion, please describe:
How you empower your employees to proactively address issues experienced by customers.
How you go above and beyond to maintain transparency with your customers.
An instance where your commitment to honesty was a positive differentiator in a challenging customer interaction.
Criteria 4: Community
Display organizational programs, contribution and activities that return value to and support your community.
When addressing this criterion, please describe:
Programs or events that your organization has in place to actively engage with the community.
How employees are encouraged to and recognized for spending time in community service activities that your organization and employees value.
Contribution of funds or in-kind services to community programs consistent with the organization's values.