BBB Business Profile

The importance of an accurate business profile on BBB.org

Millions of consumers visit BBB.org every week to find trusted businesses and nonprofits. When your business appears in the search results on BBB’s website, it’s important to make sure your BBB Business Profile makes the best impression possible. A complete profile with details about your products and services, reviews from customers, and accurate and up-to-date information, is one of the key ways to leverage your BBB Accreditation. Make it easy for a potential customer to quickly find everything they need to know about your organization through your business profile.

A robust, fully completed BBB Business Profile is good for SEO and helps your company stand out from competitors.

 


 

Business profile checklist

GOOD:

  • Business address and phone number
  • Business logo
  • Website and email address

 

BETTER:

  • Products and/or services offered
  • Social media handles
  • Hours of operation
  • Service area

BEST:

  • Photo and videos
  • Refund or other customer service policies


 


 

Sample business profile breakdown:


 

"BBB provides customers with knowledge about the companies they are going to possibly do business with, which makes people feel safe and sure in their decision."

BBB Accredited Business