BBB Business Tip: 5 ways video marketing can amplify business growth
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The world of small business marketing is rapidly evolving, which means business owners need to be constantly adapting their marketing strategies to keep pace. One of the most effective modern marketing techniques is video marketing. If you haven’t started investing in this strategy yet, you may be missing out on a powerful way to reach your customers.
Before diving into the many ways video marketing can amplify your growth, let’s take a look at just how vital video marketing is to your overall business strategy.
What can video marketing do for your business?
Video marketing offers an incredible opportunity to build brand awareness, increase website traffic, and generate more sales. From webinars to explainers to product demonstrations, video is a versatile tool for telling your story and connecting with customers.
It is also a powerful tool for building your brand authority and helping to boost your search engine rankings. By creating compelling video content, you can increase organic traffic to your website and build a strong web presence that attracts new customers.
That's why so many businesses are investing in video marketing, with 90% of video marketers reporting that video has a positive ROI in a Wyzowl survey, and 78% of marketers reporting that video has had a positive impact on their company's bottom line.
5 ways video marketing can amplify business growth
Video marketing is one of the best ways to communicate your brand’s story to your target audience. Whether you’re looking to increase awareness, build trust, or increase engagement, video is a powerful tool to help you achieve your goals. Here are 5 ways video marketing can amplify growth for your business.
1. Reach your audience on a more personal level
Video marketing is a fantastic way to form a more personal connection with your customers than you can through traditional marketing methods, such as written content. In fact, according to Zight.com in 2023, 91% of consumers state that they want to see more video content from marketers, revealing their fondness for this form of media.
Video can also help you build trust and rapport with your customers, as more than half of all consumers want to see more video content from the brands they support. Watching video has also been shown to boost engagement, with 82% of video marketers reporting that video has helped increase the average time their visitors spend on their pages (Wyzowl survey).
2. Improve your transparency
Video marketing is a powerful tool for increasing transparency with your customers. Consumers are hungry for information about the products and services they’re interested in. The ability to record and share videos of your products, services, and employees allows you to build a more authentic relationship with your customers and communicate important information about your brand that wouldn't be possible through other forms of marketing.
You can use video to show your followers the behind-the-scenes process of making your products or how your staff provides exceptional service. This builds trust with your audience and makes them more invested in your brand’s story.
3. Makes your products/services more relatable
Video content can make your products and services more relatable and memorable to your audience. It also puts an interactive and authentic aspect to your brand. Doing so can create more meaningful connections with your target audience.
In addition, in the Wyzowl survey, people reported they are twice as likely to share video content with friends than they are other forms of media, and 84% of people report that they’ve made a purchase after watching a video about the product.
4. Improves engagement with your mobile audience
The research is clear: people are spending more and more time on their mobile devices. Yet, most businesses are still underinvesting in mobile-friendly content. Video marketing is a fantastic way to engage with your audience where they are already spending a significant amount of time.
Not only are 6 out of 10 people choosing to watch online videos instead of television, according to Think with Google, but online videos account for more than 82% of all consumer internet traffic. And with so many online video plays happening on mobile devices, it’s more important than ever to optimize your videos for the mobile experience.
5. Increases brand awareness
Video marketing is one of the most effective tactics for increasing your brand awareness and growing your audience. This is because you can share video content across multiple platforms to reach a broad audience of people who might not otherwise have been exposed to your brand.
Keep growing your small business with help from the BBB
The power of video marketing on the internet is undeniable. Video is the most popular digital marketing format, as it allows businesses to capture their audience's attention, communicate a message in just a few seconds and reach new customers. If you haven't started utilizing video marketing for your small business, now is the time to begin.
Video marketing is one of many strategies small businesses can use to connect with customers.
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BBB of Southern Piedmont and Western N.C. contributed this article.
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