(Better Business Bureau)
Free Professional Video: How The Frugal Flower, Inc. in Sudbury, MA uses BBB's member benefits
A professional video can be a captivating way to introduce customers to your products or services. The marketing tool brings a business to life and engages people with sound, movement and text. Through video marketing, prospects can learn about your products and services. Plus, it can introduce people to you and your employees, express your company’s values, and boost your brand’s image and credibility. And a memorable marketing video can help consumers gather information for a potential purchase.
Mike Devlin, the principal of The Frugal Flower, Inc. in Sudbury, MA, was already using BBB’s Accredited Business Seal on his website and in his shop. “The BBB Accredited Business seals have been very helpful in reinforcing customer trust online as well as for walk in customers. BBB recently created a spotlight video for us, and I think that was fantastic,” said Devlin.
BBB provides free professional video and photo shoots to BBB+ and BBB Max members. Devlin shared how the video helped his business. “I have it featured on my site, and we also have posted it a few times socially. It has generated a great deal of positive feedback.”
According to an article on Forbes.com, “Videos get far more views and engagement than simple photo posts on social media. In fact, social video generates 1200% more shares than text and image content combined.” With that said, a professional video can increase a business’s visibility and help it reach more consumers through social media shares.
When asked about shooting the video, Devlin said, “It was such an easy and professional process. The videographer, Dan, was super friendly and he made everybody feel at ease. Not everybody likes getting their picture taken or being on video, and he really made everybody feel at ease. He was in and out within a couple of hours. He also filmed a video from a drone above the store. It was very cool.”
Devlin also mentioned that his business friends had requested information about the video. “They’ve asked me, ‘how much did that cost you?’ And I told them that it didn’t cost me a thing. They came in and did it as one of the many benefits of being a BBB Member.”
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