(Better Business Bureau)
Free Business Video: How Intriguing Hair in Hyde Park, MA uses BBB's member benefits
Video marketing can be a powerful tool for promoting a beauty business, such as a spa or salon. By showcasing the establishment, a video visually demonstrates the business’ services and skilled staff. Plus, a video immerses potential customers into the experience of visiting the salon and allows them to “meet” the owner and employees.
Nikia Londy, owner of Intriguing Hair in Hyde Park, MA, knows firsthand the beauty of video marketing. Intriguing Hair specializes in hair augmentation and non-surgical hair replacements, including wigs and hair extensions. The business only serves women, including transgender women, because it’s important to Londy to provide a comfortable, private place for women to have wigs and hair extensions installed. “It’s a no-judgment zone,” Londy said.
Intriguing Hair has been a BBB Accredited Business since 2018, and BBB membership has its perks. BBB+ and BBB Max members of Better Business Bureau in Eastern MA, ME, RI & VT can get a free professional video done.
Understanding the many benefits of video marketing, Londy scheduled her video shoot and shared that it has boosted her business, helping her reach a wider audience. “I use the video a lot on my website because people think that we only service black women. But our video helped clear up the misconception because it featured a white woman who experienced medical hair loss.”
Intriguing Hair’s video also demonstrated the business’ trust and credibility. It expressed Londy’s values and commitment to her clients and gave viewers a peek inside the business. The founder has big plans for her business. She wants Intriguing Hair to be the first brand people consider when thinking about hair extensions and wigs, and her marketing video is a tool she’s using to reach her goals. “It's been very helpful, and it has made my business a lot of money.
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