Skip to main content

Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.
Latest News

BBB of Upstate NY: Three Rochester-area businesses awarded with 2024 Torch Award for Ethics

By BBB of Upstate New York. June 14, 2024.

(Getty Images)

BBB of Upstate New York announces its 2024 Torch Award for Ethics winners, including three of this year's recipients from the Rochester area.

"The Torch Awards are an opportunity to recognize businesses throughout Upstate New York that go above and beyond to promote the trust and integrity BBB stands for," Warren Clark, CEO of Better Business Bureau of Upstate New York said. "The commitment to ethical business practices shown by these companies makes the marketplace better for all. Congratulations to this year's winners!"


Applicants are reviewed by an independent panel of judges comprised of business and community leaders. Each applicant is evaluated based on 4 categories: Character, Culture, Customers, and Community. This year, 5 applicants were awarded from Upstate New York:

• Diamond Collision – Webster, NY
• Isaac Heating and Cooling – Rochester, NY
• Pink Rose Home Service – Rochester, NY
• Consumer Directed Choices – Albany, NY
• United Way of the Adirondack Region – Plattsburgh, NY

“Receiving the BBB torch award is a great honor for Pink Rose Home Service," Joe Berardi, President and Founder of Pink Rose Home Service said. "We are both thrilled and humbled to receive it. Every single employee deserves all the credit. From our Customer Relations team answering our phones to our Service Experts in the field. We would be nothing without them. They all do a tremendous job of maintaining a strong culture of business ethics and putting our customers first."

“We are honored to receive the Torch Award, as it reflects our unwavering dedication to upholding the highest standards of integrity and ethics in everything we do," Domenic DeLeo of Isaac Heating and Cooling said. "This award is a testament to the hard work and dedication of our entire team, who consistently go above and beyond to ensure our customers receive the best possible service.”

"This award means the world to us and our team," Chuck and Mary Mastrodonato, owners of Diamond Collision said. "We made a promise from the very beginning to always be honest and fair and this just solidifies our mission. It’s a great representation of perseverance. We hope to inspire other local small businesses to never give up and continue to operate with integrity. Thank you so much for the recognition!"

For additional information on the annual Torch Award for Ethics including how to apply, click here. BBB.org/local/0041/bbbunytorchaward.