Asian male traveler with wheeled luggage checking for flight schedule on arrival and departure board at Kuala Lumpur International Airport

BBB Tip: Create an AI-tinerary!

How to use generative AI to boost your travel planning

Article submitted by BrandRank.Ai and edited by BBB.

Planning a trip can take a lot of time and effort. You’re sitting at your computer with 50 tabs and two windows open, writing down everything that you think could be useful when you finally get around to booking activities, but there’s an easier way. By using Generative Artificial Intelligence (GAI) like ChatGPT and Google Gemini, you can get itinerary ideas just by having a conversation with a GAI engine.

 

It might sound daunting to turn over some of the work of planning a trip to a generative AI tool, but these engines can give you great results if you know where to start.

 

It’s important to note, though, that using AI is no substitute for hiring a trusted, BBB Accredited travel agent, as they will have the expertise and knowledge to get you the best possible experience.

 

If you’d like to experiment with making an AI-generated itinerary to get you started, here are a few tips.

Shows chat gpt answering the prompt You are a seasoned traveler, and your task is to plan the perfect customized vacation for me. Ask questions about the budget, time I have, interest, transportation, time of day and anything else you consider relevant. Take your time in responding and ask as many follow up questions as you feel you need. When you are done generate an itinerary for my trip based on my responses. When you are ready for the information I know about my trip, reply "I'm ready" and I will give you the parameters I have set. Chat GPT responds I am ready; provide the parameters you have set for the trip

Prompt 1: Give the AI a role, a task, and a plan of action

The best thing you can do for your GAI engine is to give it a role. In this example, it’s been told it’s a seasoned traveler, so it will make recommendations based on the data it can gather from the internet.

The example to the right is from ChatGPT. 

Instruct. By telling it the task, planning an itinerary, you give it a frame of reference for the information it is being given. By giving it a plan of action and telling it to ask follow-up questions, you give the engine the ability to clarify assumptions before it generates an itinerary.

Tell it to breathe. One other AI tip that’s been shown to increase result accuracy is telling the engine to “take your time” or “take a deep breath” (Forbes). You can tack this onto the end of a prompt to let the engine know that you’re okay with it taking a moment to respond and that you are more interested in accuracy than speed. 

Let it finish. Some GAI engines may jump straight into questions that will help them create your itinerary, but you can also ask them to say that it's ready before proceeding with its response, like in the prompt above.

Be specific. The more specific you are with the information you put in your prompt, the more personalized the response will be. If you can be very specific with the times, budget, interests, and location, GAI can create a reasonable timeline for your trip that needs very few edits before you can use it when you go talk to a professional. 

Prompt 2: Answer the questions.

If the GAI has given you a list of questions to answer, go ahead and answer them, and include any other information you think is important to the generation of an itinerary. If it hasn’t, be as specific as possible and tell the engine everything you know about your trip, from the dates and times you’ll arrive and depart to the kinds of things you want to do.

User says I have three days to do activities, and one day to travel. I have a budget of $500 I am starting in Cincinnati, OH, and I am interested in museums, architecture, cultural heritage, and live music. What are 5 options for places I can go? Chat GPT replies Great with your interests and budget in mind, here are five options for destinations that you can consider for your three day trip Chat GPT

If you don’t know where you want to go, how much time you have, your budget, or anything else, give the GAI an estimate. An example would be the image to the left, where ChatGPT was asked for five options of places that the user could go with their other parameters. This can be repeated for a budget or a timeline. For example, you could spend either three or five days in Chicago; you can specify the range, and the GAI could create two separate itineraries or an additional, optional two-day itinerary if you were to stay longer. 

User says I am looking for less expensive accomodations. I would like to spend no more than $250 for all three nights. Gemini says Absolutely! Here are some even more budget-friendly options for your 3-night stay in Detroit, all costing under $250 for the entire stay: Hostel international Detroit

Prompt 3: Refine the response

When you have answered all the questions that GAI has asked you, there might still be some pieces that you want to see more information on or that you might want to refine. Here, Google Gemini has given a list of hotels that are too expensive for the specified budget, but a quick prompt asking for less expensive hotels will lead the AI to stay in-budget. 

What are some BBB Accredited hotels in Chicago with an A or B BBB rating? Sources BBB Accredited reservation near Chicago

BBB Pro Tip:

Ensure that you get a highly rated hotel by asking for BBB Accredited accommodations and reading reviews.

GAI engines like Perplexity (above) will give you its sources, and you can continue researching through those links. 

Once you get your list of hotels, search BBB.org to be sure you are getting a highly-rated one. Read the reviews, and always look for the BBB Seal: It’s the Sign of a Better BusinessSM!

 

Here are some additional tips for finding super budget friendly accomodations: Look for hotesl that offer weekly rates, Consider couch-surfing or house-sitting, Be open to staying outside the city center. Google Gemini

GAI may also give you travel tips so that you can effectively utilize your time or budget like Google Gemini did [left].

Prompts 4 and more: Get the information you want from your conversation.

Keep going. You don’t have to stop once you get a rough itinerary outline. If you continue the chat, the GAI will remember the information you have put in already and generate responses that fall within those parameters. You can ask questions like “What do locals like doing the most in this city?” or “What cocktail is this city famous for?” You can ask for the highest-rated attractions, or places to stop during your travel to a location.

Remember that an AI-generated travel itinerary is a starting point and not a final product. It’s always a good idea to work with trusted professionals in the field, especially BBB Accredited travel businesses that are sure to offer knowledgeable insights for your trip. You can get ideas, a timeline, and recommendations from GAI, but you should still research its suggestions and verify its results before setting off on your journey.

Nothing can replace a trusted business that knows the area you’d like to visit. By using AI, you can save time and have an idea of what you want to focus on when you talk to a trusted travel agent.

Citations:
ChatGPT, Perplexity and Google Gemini were used to create the images and prompts seen in this article.  

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