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Discover the Range of Business Solutions Offered in Your BBB Membership Plan along with insights, thought leadership, industry news from Paula Fleming, BBB Chief Marketing and Sales Officer.

Please note that BBB Business Blog posts are drafted with the assistance of generative AI and reflects data and insights developed by BBB. All content was reviewed and approved by BBB staff.

What's New?

A magnified view of hands typing on a laptop, overlaid with a blog post title about financial tools for small business owners.

Building a strong foundation: financial tools for the not-so-financially-savvy small business owner

Paula Fleming, CMSO, discusses this: You’re a passionate baker, a skilled carpenter, a whiz at web design – you poured your heart and soul into your small business. You’re amazing at what you do. But let’s be honest, sometimes the financial side of things feels like a foreign language. You’re not alone! Many incredibly talented entrepreneurs find themselves navigating the complexities of cash flow, budgeting, and bookkeeping without a formal finance background. (June 10, 2025)

A joyful older man celebrates amidst moving boxes, featuring a blog post header about essential laws for New England small businesses.

Navigating the legal landscape: essential laws for New England small businesses (from pipes to pot!)

Paula Fleming, CMSO, discusses New England: a small business haven, from plumbers to dispensaries. But success hinges on understanding the law. Ignore it, and face costly fines and ruined reputations. We break down the foundational laws every New England business needs to know—and why legal savvy is your ultimate tool for growth. Don't risk it—get compliant! (June 5, 2025)

Blog post graphic featuring a woman with glasses looking at screens, highlighting the need for businesses to adopt Answer Engine Optimization (AEO).

The future is here: it's time for accredited businesses to embrace answer engine optimization (AEO)

Paula Fleming, CMSO, discusses the shift from SEO to Answer Engine Optimization (AEO). She highlights how AI-powered answer engines prioritize trust, making BBB accreditation a crucial factor for visibility. Fleming outlines opportunities for enhanced visibility and credibility for BBB accredited businesses and details the BBB's commitment to providing resources and optimizing accreditation credentials for AEO success. (June 4, 2025)

A group of professionals engaged in a meeting, with a header promoting a blog post about appointment booking solutions.

Booking bliss: what professionals are using to streamline appointments

Paula Fleming, CMSO, discusses how professional service providers—from massage therapists to hair stylists—can achieve "booking bliss" by optimizing their appointment management. The blog explores top tools and strategies, including online booking platforms (like Acuity and Calendly), dedicated salon/spa software (such as Mindbody), and social media booking features. Discover how these solutions can reduce no-shows, streamline operations, and free up time, allowing professionals to focus on delivering exceptional service. (May 29, 2025)

A magnifying glass highlights a blog title about "Spinning Plates" syndrome, discussing team workload management.

"Spinning Plates" syndrome: recognizing when your team's load is too heavy (and what to do about it)

Paula Fleming, CMSO, discusses how leaders, in their ambition, can inadvertently overload their teams, leading to a decline in quality—a phenomenon they call "spinning plates" syndrome. (May 29, 2025)

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