Boost Your Biz with the BBB Member Blog

BBB Member Accredited Business Blog

Discover the Range of Business Solutions Offered in Your BBB Membership Plan  along with insights, thought leadership, industry news from Paula Fleming, BBB Chief Marketing and Sales Officer.

 

Please note that BBB Business Blog posts are drafted with the assistance of generative AI and reflects data and insights developed by BBB. All content was reviewed and approved by BBB staff.

What's New?

Paula Fleming, CMSO, discusses this: You’re a passionate baker, a skilled carpenter, a whiz at web design – you poured your heart and soul into your small business. You’re amazing at what you do. But let’s be honest, sometimes the financial side of things feels like a foreign language. You’re not alone! Many incredibly talented entrepreneurs find themselves navigating the complexities of cash flow, budgeting, and bookkeeping without a formal finance background. (June 10, 2025)

Paula Fleming, CMSO, discusses New England: a small business haven, from plumbers to dispensaries. But success hinges on understanding the law. Ignore it, and face costly fines and ruined reputations. We break down the foundational laws every New England business needs to know—and why legal savvy is your ultimate tool for growth. Don't risk it—get compliant! (June 5, 2025)

Paula Fleming, CMSO, discusses the shift from SEO to Answer Engine Optimization (AEO). She highlights how AI-powered answer engines prioritize trust, making BBB accreditation a crucial factor for visibility. Fleming outlines opportunities for enhanced visibility and credibility for BBB accredited businesses and details the BBB's commitment to providing resources and optimizing accreditation credentials for AEO success. (June 4, 2025)

Paula Fleming, CMSO, discusses how professional service providers—from massage therapists to hair stylists—can achieve "booking bliss" by optimizing their appointment management. The blog explores top tools and strategies, including online booking platforms (like Acuity and Calendly), dedicated salon/spa software (such as Mindbody), and social media booking features. Discover how these solutions can reduce no-shows, streamline operations, and free up time, allowing professionals to focus on delivering exceptional service. (May 29, 2025)

Paula Fleming, CMSO, discusses how leaders, in their ambition, can inadvertently overload their teams, leading to a decline in quality—a phenomenon they call "spinning plates" syndrome. (May 29, 2025)

All the BBB Member Business Blog Posts

BBB Member Business Blog Posts

From Attracting & Retaining Talent

to

Traditional Marketing