Building and running your business is a daunting prospect. The BBB is here to help you with business tips on every aspect: marketing, sales, and technology.
Vetting clients is crucial for service-based businesses. Ensure alignment on goals, budget, and expectations to avoid stress and reputational damage. Define your ideal client, conduct research, ask questions, and decline poor fits respectfully. Regularly review your vetting process for continuous improvement.
In today’s marketplace, online reviews are one of the more crucial components of operating a successful business. According to a survey performed by BrightLocal, 93% of consumers say that online reviews influenced their purchasing decisions.
Several marketing channels, including social media and video marketing, have quickly risen in popularity in recent years. However, email marketing is still one of the most cost-effective ways to reach and connect with customers.
As a business owner, one of the easiest ways to get started with artificial intelligence (AI) is in your company’s marketing. AI programs can help collect information about your customers, suggest products and services for their needs, and find the best messaging to make a sale.
With so many small businesses emerging every day, it can be challenging to stand out from the competition and attract consumers’ attention. As a small business owner, you likely already understand the importance of promoting your business, but you may not know where to start.
The world of small business marketing is rapidly evolving, which means business owners need to be constantly adapting their marketing strategies to keep pace. One of the most effective modern marketing techniques is video marketing.
Upgrading your website to the latest design and functionality can help you improve the customer experience, attract visitors, and enhance your online presence. However, knowing where to start with so many options available and conflicting tips and tricks can take time and effort.
Upgrading your website to the latest design and functionality can help you improve the customer experience, attract visitors, and enhance your online presence. However, knowing where to start with so many options available and conflicting tips and tricks can take time and effort.
Social media is a powerful tool that allows small business owners to connect with their customers and grow their businesses. When used correctly, it can even be your biggest sales generator. One of the best ways to identify new growth opportunities and increase your sales is through social media analytics.
People were working from home before the pandemic, but the events of 2020 made a perk into a necessity. Teams made the shift; now, not everyone wants to go back. For many, remote work makes sense. It’s not a fad, it’s here to stay. Here's what you should know whether you’re an employer or an employee.
With so many businesses still dealing with the effects of the pandemic and the great resignation, it's easy to find yourself overwhelmed with onboarding new employees and ensuring they stick with your company for the long term.
For a small business owner, well-trained employees are a key defense against scams. What can you do to make sure your staff knows how to spot a scam? BBB recommends the following tips.
