Top 4 Most Used Member Business Solutions as of 3/11/2024
Paula Fleming, CMSO, discusses the top 4 most used BBB Member Business Solutions. (March 2024)
As a BBB Accredited Business, you have access to a suite of tools and resources to boost your credibility and visibility. In this post, we'll cover the top 4 most valuable solutions you should be using regularly:
1. Displaying the BBB Accredited Business Seal
The BBB seal is a powerful trust symbol. Here's how to feature it prominently:
Your Website: Get the code directly from the BBB website. Place it in a visible location, ideally within your website's footer for maximum exposure.
Printed Materials: The BBB offers a seal specifically designed for brochures, flyers, and other print media. Get the seal for print.
Social Media: Upload the 'Proud to be a BBB Accredited Business' image as a banner or incorporate it into posts.
2. Pinning Your BBB Seal on Social Media
Pinning your BBB seal to the top of your profile pages ensures maximum visibility for visitors. Here's a quick guide:
Facebook: Add it as your page's cover photo or create a pinned post highlighting your accreditation.
Twitter: Pin a tweet announcing your BBB status and include the seal image.
Other Platforms: Look for options to add a featured image or a pinned post to showcase your BBB affiliation.
3. Leveraging Your BBB Business Profile
Your profile isn't just a listing – it's a marketing tool!
Complete All Sections: Fill out your profile with detailed business information, including services, photos, and contact details.
Manage Customer Reviews: Actively request customer reviews and respond to feedback promptly.
Access Resources: Explore the resources and tools available on your BBB profile dashboard. What is a business profile?
4. Why These Matter
Don't just display the seal – tell your audience why it's meaningful! Here are some talking points:
Trust Factor: Consumers are more likely to trust businesses with BBB accreditation.
Commitment to Ethical Practices: Your accreditation shows your dedication to honesty, transparency, and resolving customer complaints.
Differentiation: The BBB seal sets you apart from competitors who may not hold the same standards.
