Boost your business credibility: 3 easy ways to optimize your BBB profile

Paula Fleming, CMSO, discusses how to boost your business credibility in 3 Easy (and free!) ways to optimize your BBB Profile. (April 2024)

Your BBB Business Profile is a powerful tool for building trust and attracting customers. It's one of over 5.3 million profiles in the BBB database! But are you making the most of yours? Did you know there are over 90 pieces of information you can add to your profile – absolutely free?

1. Show, Don't Just Tell: Enhance Your Profile with Photos and Videos

• Ditch stock images. Showcase the real heart of your business with authentic photos of your team, workspace, and products or services in action.

• Add 5-20 photos (BBB recommends at least 5) and include descriptive captions.

• Got a great customer testimonial video or a slick company overview? Add it! You can upload directly or embed links from YouTube or Vimeo.

2. Nail the Basics: Update Your Hours

• Don't leave customers guessing! Clearly display your primary hours for each day of the week.

• Maximize visibility: Detail any special hours (primary, sales, parts, showroom, members, services. online, member-only, etc.) and indicate availability for services like pickup, delivery, or consultations.

3. The Need-to-Knows: Update Your Details

• While photos and hours are crucial, there's so much more potential! Take some time to review and update the other 90+ information fields on your profile.

Ready to make your BBB Profile shine? Log in today and start optimizing!