The Symbol of Trust
There are approximately 1.6 million businesses in New England (U.S. Census Bureau). In today’s world of online research, purchasing and instantaneous promotion and feedback, standing out from the crowd is imperative to building a successful brand and company. Actually doing this can be intimidating and overwhelming.
You’ve probably heard that your brand must be authentic and your marketing strategy consistent. Both true statements and relatively easy to implement. The other elements imperative to your business’s growth and life expectancy are trust and industry verification.
How does a potential client know they can trust you?
Think about it - if they are going to buy from you, they need to give you all of their information including financial data.
How do you build that trust?
How do they know your company isn’t going to pull a fast one?
This is where the Better Business Bureau can help. By becoming a BBB Member Accredited Business, you gain access to a range of benefits and services, but perhaps the most recognizable and effective benefit is the ability to display the BBB Accredited Business Seal on your website and social media. This is your "badge" of business honor and showcases your commitment to trust and ethical practices. It will boost your credibility and instill confidence in your customers with the assurance that your business meets the high standards set by the BBB.
Still not sure? The proof is in the numbers. In 2022, 165 million people verified a business using the BBB. Yes, you read that correctly.
Here are a few other statistics that will help you understand just how important the BBB Accredited Business Seal can be:
- 80% of consumer are familiar with BBB
- 65% of consumers will recommend a business they trust
- 60% of consumers are more likely to choose a BBB Member Accredited brand than one with a 5-star Google rating