Information on the Code of Advertising Guidelines.
BBB® of the Upstate Local Advertising Review Program
The purpose of the LARP is to promote the truthfulness and accuracy of advertising and enhance public confidence through voluntary means. This industry self-regulation program is approved by the American Advertising Federation (AAF) and the International Association of Better Business Bureaus (IABBB). The LARP is implemented by BBB of the Upstate and the American Advertising Federation Greenville.
BBB reviews local business advertising and challenges any potential false or misleading ads in an attempt to control the advertising claims made by businesses. We encourage businesses and consumers to bring these ads to BBB for our review.
BBB was founded in 1912 to help regulate advertising within the marketplace. Today, BBB gives precedence to truth in advertising. BBB reviews local business advertising and challenges any potential false or misleading ads in an attempt to control the advertising claims made by businesses. We encourage businesses and consumers to bring these ads to BBB for our review. Through our efforts, we hope to help better educate businesses on how to advertise and help consumers understand what advertising may be deceptive.
BBB National Programs provides advertising review on a national level through their National Advertising Division (NAD), Children's Advertising Review Unit, Children's Food and Beverage Advertising Initiative, and Electronic Retailing Self-Regulation Program. These divisions help control advertising on a national level. NAD only reviews national advertisements; ads dispersed on a nationwide or broadly regional basis. The Better Business Bureau system encourages business and consumers to use our advertising review programs.
If you believe that you have encountered a potentially deceptive ad within the 10 counties of Upstate SC and would like to report it to BBB, please follow the instructions below.
If you have a copy of the advertising in question, please forward it to the BBB with a printed and completed copy of this form to:
Advertising Review
Better Business Bureau of the Upstate
408 N Church St., Suite C
Greenville, SC 29601-2164
Or scan and email to info@upstatesc.bbb.org.
**Your contact information is for BBB use only and will not be provided to the advertiser in question.**
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