Help us keep advertising honest.
Information on the Code of Advertising Guidelines.
BBB® of the Upstate Local Advertising Review Program
The purpose of the LARP is to promote truthfulness and accuracy of advertising, thereby enhancing public confidence through voluntary means. This industry self-regulation program is approved by the American Advertising Federation (AAF) and the International Association of Better Business Bureaus (IABBB). The LARP is implemented by BBB of the Upstate with a board of local business owners and representatives.
BBB reviews local business advertising and challenges any potential false or misleading ads in an attempt to regulate the advertising claims made by businesses. We encourage businesses and consumers to bring these ads to BBB for our review.
BBB was founded in 1912 to help regulate advertising within the marketplace. Today, BBB gives precedence to truth in advertising. Through our efforts, we hope to help better educate businesses on how to advertise and help consumers understand what advertising may be deceptive.
BBB National Programs provides advertising review on a national level through their National Advertising Division (NAD), Children's Advertising Review Unit, Children's Food and Beverage Advertising Initiative, and Electronic Retailing Self-Regulation Program. These divisions help control advertising on a national level. NAD only reviews national advertisements; ads dispersed on a nationwide or broadly regional basis. The Better Business Bureau system encourages businesses and consumers to use our advertising review programs.
