BBB serving Southern Colorado: Age-friendly business criteria

In March 2016, Colorado Springs was named age-friendly by AARP and the World Health Organization. Colorado Springs along with the 74 other U.S. cities on the AARP Network of Age-Friendly Communities, are committed to being great places for all ages by adopting such features as safe, walkable streets; better housing and transportation options; access to key services; and opportunities for residents to participate in community activities.

The Age-Friendly Business Certification was created through an alliance between BBB of Southern Colorado and Innovations in Aging Collaborative. The program promotes age-friendly business practices and certifies Southern Colorado businesses as age-friendly through a review process on their physical environment, staff and personnel, marketing and customer experience.

Criteria 1. BBB Accreditation
BBB accredits businesses based in Southern Colorado that complete the application procedures and embody the BBB Code of Business Practices. Our Code represents sound advertising, selling and customer service practices that enhance customer trust and confidence in business.

Criteria 2. Physical Environment
Maintain a clean, clear and easily accessible facility with adequate lighting and low noise levels.

Criteria 3. Staff and Personnel
Staff are easy to identify and are trained to be respectful, patient and accessible.

Criteria 4. Marketing
Print and web materials are easy to read with 12 point fonts and good contrast.

Criteria 5. Customer Experience
A friendly and engaging environment is provided to customers with assistance at Point-of-Sale.