What is a brand?
A company's brand represents their market identity—who they are, what they do, and how their product makes you feel.
So, what is BBB’s brand promise?
BBB = Trust
BBB helps people find businesses they can trust. Customers search businesses online at bbb.org before they buy and look for the BBB Accredited Business seal.
The seal is a symbol of trust and a sign that BBB believes the business is trustworthy.
How to use the BBB Brand in your video.
Strong branding requires a consistent and clear message, clear communication of the brand promise, and the use of certain approved language and graphics.
Approved language and graphics are important because they help to convey the brand promise.
Approved Language and Graphics:
Here is a list of approved language and graphics - and how to use them. Be sure to use them exactly as they appear and as advised.
• If a letter is capitalized, make sure that it stays capitalized.
• The BBB logo should only be in blue, black, or white over a dark background - as it appears below.
• The logo should be featured prominently in the video.
If a trademark ® symbol appears near a word or phrase, be sure to include it. A trademark symbol means that a business has taken steps to make sure that it has a legal right to be the primary user of a word, phrase, or symbol. The public associates trademarked words or phrases with a business.
Brand Vocabulary:
BBB®
Better Business Bureau®
Start With Trust®
BBB Accredited Business
BBB Business Profile
Key Phrase: Search bbb.org
Approved Logo and Variations:
No other variations of the BBB logo are allowed. Do not create other logos, images, or icons. These logos all have the trademark ® symbol.