BBB provides several core services that fulfill our mission to advance marketplace trust. Each year, BBB chooses from our core services to provide a video theme for students to cover.
The Contest Theme for 2025 is the BBB seal, it’s "The Sign of a Better Business"
The Sign of a Better Business is a registered service mark
Your ‘call to action’ link to provide will be: BBB.org/get-accredited
In a market saturated with companies vying for customers, BBB Accreditation gives consumers confidence that they’re dealing with an ethical and vetted business.
If a business has been accredited by the BBB, it means BBB has determined that the business meets accreditation standards, which include:
1. Build Trust
Establish and maintain a positive track record in the marketplace.
2. Advertise Honestly
Follow established legal and ethical advertising and selling practices, including, but not limited to, the BBB Code of Advertising.
3. Tell the Truth
Honestly represent products and services, including clear and prominent disclosures of all material terms. Be clear in all written and verbal representations and include all relevant facts in all transaction.
4. Be Transparent
Openly identify the business's nature, location, and ownership, and clearly and prominently disclose all material facts on a customer's buying decision.
5. Honor Promises
Fulfill all contracts, commitments, and representations.
6. Be Responsive
Address disputes forwarded by BBB quickly and in good faith.
7. Safeguard Privacy
Protect any data collected against unauthorized disclosure and fraud, collect personal information only as needed, and respect the preferences of customers regarding the use of their information.
8. Embody Integrity
Approach all business dealings, marketplace transactions, and commitments with integrity, good faith, and intent to do what is reasonably expected.
BBB Accreditation Standards represent eight principles that summarize important elements of creating and maintaining trust in business.