BBB® Arkansas Student Video Contest

The student video contest provides students with real-world experience in video creation, marketing, and branding guidelines in a professional environment. Students also gain valuable resources to help them become future ethical leaders and smart consumers. BBB provides the theme and disperses prizes to winning students and schools. Students will submit their entries using this form.

The student video contest provides real-world experience in branding, marketing and content creation. Videos should be creative, good quality AND follow BBB brand guidelines (found below).

Phase One: All video submissions will be evaluated based on the criteria below.

• 25% production quality and creativity
• 50% engagement (likes/shares/comments on BBB’s YouTube page)
• 25% representation of BBB's chosen theme and branding

Phase Two: The top 5 videos selected to advance will be evaluated a second time based on criteria below.

• 35% production quality and creativity
• 20% marketing and engagement 
• 20% representation of BBB's chosen theme
• 25% presentation to judges

• Teams need to be approved by the School Administrator or Teacher.
• Teams are composed of 1 to 5 students.
• Team members need to be students attending the same school.
• Team members can be from different grades. 

• Teams may enter 1 video in the contest.
• Teachers and parents must help ensure that the completed project is solely the work of the student teams.
• The video needs to be submitted by the deadline to qualify for entry.

• The long form video must be 60 seconds or less.
• The minimum format resolution is 1920*1080.
• The sound quality must be able to be picked up by YouTube’s automated closed caption.

• The video needs to feature the BBB theme for the year.
• The target audience for this video is people from age 15 to 24.
• There needs to be a call to action to visit our website.
• The video needs to respect our Brand Guidelines.
• Teams are encouraged to use TikTok, Reels, or YouTube Shorts to create a short video to drive traffic to their long-form video. (If so, please tag @bbbarkansas so we can see!) Students can also use other marketing tools at their disposal.

What is BBB?

For more than 100 years, Better Business Bureau has been a non-profit organization helping people find businesses, brands and charities they can trust.

Vision: A marketplace where buyers and sellers can trust each other.

Mission: To be the leader in advancing marketplace trust.

We do this by:       

• Setting standards for marketplace trust
• Encouraging and supporting best practices by engaging with and educating consumers and businesses
• Celebrating marketplace role models
• Calling out and addressing substandard marketplace behavior
• Creating a community of trustworthy businesses and charities

What is BBB Accreditation?

If a business has been Accredited by the BBB, it means BBB has determined that the business meets our standards. This includes a commitment to continue to uphold BBB Accredited Business Standards. Businesses pay a fee for BBB Accreditation review and monitoring for continued compliance and for support of BBB services to the public. 

What is a BBB Business Profile?

On a BBB Business Profile, you will find:

• History and general information regarding the business: business creation date, names of principals, alternate names for the business, licensing information etc.
• BBB rating
• Customer complaints and reviews (last 3 years)
• BBB investigations or ad reviews
• Recent government actions

What is a brand?

A company's brand represents their market identity—who they are, what they do, and how their product makes you feel.

So, what is BBB’s brand promise?

BBB = Trust

BBB helps people find businesses they can trust. Customers search businesses online at BBB.org before they buy and look for the BBB Accredited Business seal.

The seal is a symbol of trust and a sign that BBB believes the business is trustworthy.

How to use the BBB Brand in your video.

Strong branding requires a consistent and clear message, clear communication of the brand promise, and the use of certain approved language and graphics.

Approved language and graphics are important because they help to convey the brand promise.

Approved language and graphics:

Here is a list of approved language and graphics - and how to use them. Be sure to use them exactly as they appear and as advised.

• If a letter is capitalized, make sure that it stays capitalized.
• The BBB logo should only be in blue, black, or white over a dark background - as it appears below.
• The logo should be featured prominently in the video.

If a trademark ® symbol appears near a word or phrase, be sure to include it. A trademark symbol means that a business has taken steps to make sure that it has a legal right to be the primary user of a word, phrase, or symbol. The public associates trademarked words or phrases with a business.

Follow this link to download approved logos for use in your video.

Brand vocabulary:

BBB®

Better Business Bureau®

Start With Trust®

BBB Accredited Business

BBB Business Profile

Key Phrase: Search BBB.org

Approved logo and variations:

BBB will send the logo options you can use in video production. No other variations of the BBB logo are allowed. Do not create other logos, images, or icons. These logos all have the trademark ® symbol.

Protected space around all logos:

So that it can always be clearly seen, it is important that logos have a protected area around them. No colors or other graphics should be too close to the logo. Protected space allows the logo to remain easily recognizable. The logo should have a white background. Reverse logos (white logos) will have a blue or black background. We say, use "more than a B's space" on all sides of the logo.

Here is an example of protected space: