BBB® Arkansas Student Video Contest

The registration deadline for the 2025 contest is closed. Please contact our office for late registrations. 

Student video submissions are due by midnight on Monday, March 3rd!

The student video contest provides students with real-world experience in video creation, marketing, and branding guidelines in a professional environment. Students also gain valuable resources to help them become future ethical leaders and smart consumers. BBB provides the theme and disperses prizes to winning students and schools. Students will submit their entries using this form.

The student video contest provides real-world experience in branding, marketing and content creation. Videos should be creative, good quality AND follow BBB brand guidelines (found below).

Phase One: All video submissions will be evaluated based on the criteria below.

• 25% production quality and creativity
• 50% engagement (likes/shares/comments on BBB’s YouTube page)
• 25% representation of BBB's chosen theme and branding

Phase Two: The top 5 videos selected to advance will be evaluated a second time based on criteria below.

• 35% production quality and creativity
• 20% marketing and engagement 
• 20% representation of BBB's chosen theme
• 25% presentation to judges

Please read below to ensure you don't miss important dates.

February 10th: Deadline to enroll teams

Teams can enroll as early as August 1st but teams must be registered before February 10th to be considered. Teachers will determine when and where students can work on video projects. 

March 3rd: Deadline to submit entries

Video submissions are approved by teachers and uploaded by students. Entries received after midnight will not be accepted.

March 10th: Phase 1 voting begins

Video submissions will be uploaded to BBB's YouTube page and the marketing portion of the contest begins. Teams are encouraged to use their social platforms and other networks to market their work and encourage engagement (likes and comments)  with their video.

March 24th: Phase 1 voting ends

Social media engagement is counted on March 25th. Any engagement received after midnight on March 24th will not be put towards the final score. Judges will review and choose the top 3-5 videos (depending on submission volume) that move forward.

March 31st: Phase 2 voting begins

The top 3-5 videos will be shared on BBB’s Instagram page and students will promote their videos and solicit engagement (likes and comments) on the BBB Instagram page for one week.

Week of April 7th: Pitch meetings are scheduled with the judges

Pitch meetings are scheduled where the top teams present their video to judges virtually, explaining how they developed their concept, produced the videos and field questions from the judging panel.

Last week of April: Winners announced

BBB will announce the winners of the competition via a virtual live ceremony on Facebook. Winners will also recognized at BBB's Torch Awards for Ethics in the fall. (Winning students will receive complimentary tickets to the awards ceremony.)

• Teams need to be approved by the School Administrator or Teacher.
• Teams are composed of 1 to 5 students.
• Team members need to be students attending the same school.
• Team members can be from different grades. 

• Teams may enter 1 video in the contest.
• Teachers and parents must help ensure that the completed project is solely the work of the student teams.
• The video needs to be submitted by the deadline to qualify for entry.

• The long form video must be 60 seconds or less.
• The minimum format resolution is 1920*1080.
• The sound quality must be able to be picked up by YouTube’s automated closed caption.

• The video needs to feature the BBB theme for the year.
• The target audience for this video is people from age 15 to 24.
• There needs to be a call to action to visit our website.
• The video needs to respect our Brand Guidelines.
• Teams are encouraged to use TikTok, Reels, or YouTube Shorts to create a short video to drive traffic to their long-form video. (If so, please tag @bbbarkansas so we can see!) Students can also use other marketing tools at their disposal.

What is BBB?

For more than 100 years, Better Business Bureau has been a non-profit organization helping people find businesses, brands and charities they can trust.

Vision: A marketplace where buyers and sellers can trust each other.

Mission: To be the leader in advancing marketplace trust.

We do this by:       

• Setting standards for marketplace trust
• Encouraging and supporting best practices by engaging with and educating consumers and businesses
• Celebrating marketplace role models
• Calling out and addressing substandard marketplace behavior
• Creating a community of trustworthy businesses and charities

What is BBB Accreditation?

If a business has been Accredited by the BBB, it means BBB has determined that the business meets our standards. This includes a commitment to continue to uphold BBB Accredited Business Standards. Businesses pay a fee for BBB Accreditation review and monitoring for continued compliance and for support of BBB services to the public. 

What is a BBB Business Profile?

On a BBB Business Profile, you will find:

• History and general information regarding the business: business creation date, names of principals, alternate names for the business, licensing information etc.
• BBB rating
• Customer complaints and reviews (last 3 years)
• BBB investigations or advertisement issues
• Recent government actions or legal notices

Students will be asked to follow BBB brand guidelines in their videos, found below. This is a great opportunity to learn branding principles and trademark importance in a real-world setting!

What is a brand?

A company's brand represents their market identity—who they are, what they do, and how their product makes you feel.

So, what is BBB’s brand promise?

BBB = Trust

BBB helps people find businesses they can trust! Customers search for businesses online at BBB.org before they buy and look for the BBB Accredited Business seal.

The seal is a symbol of trust and a sign that BBB believes the business is trustworthy.

How to use the BBB Brand in your video.

Strong branding requires a consistent and clear message, clear communication of the brand promise, and the use of certain approved language and graphics.

Approved language and graphics are important because they help to convey the brand promise.

Approved language and graphics:

Here is a list of approved language and graphics - and how to use them. Be sure to use them exactly as they appear and as advised.

• If a letter is capitalized, make sure that it stays capitalized.
• The BBB logo should only be in blue, black, or white over a dark background - as it appears below.
• The logo should be featured prominently in the video.

If a trademark ® symbol appears near a word or phrase, be sure to include it. A trademark symbol means that a business has taken steps to make sure that it has a legal right to be the primary user of a word, phrase, or symbol. The public associates trademarked words or phrases with a business.

Follow this link to download approved logos for use in your video.

Brand vocabulary:

BBB®

Better Business Bureau®

Start With Trust®

BBB Accredited Business

BBB Business Profile

Key Phrase: Search BBB.org

Approved logo and variations:

BBB will send the logo options you can use in video production. No other variations of the BBB logo are allowed. Do not create other logos, images, or icons. These logos all have the trademark ® symbol.

Protected space around all logos:

So that it can always be clearly seen, it is important that logos have a protected area around them. No colors or other graphics should be too close to the logo. Protected space allows the logo to remain easily recognizable. The logo should have a white background. Reverse logos (white logos) will have a blue or black background. We say, use "more than a B's space" on all sides of the logo.

Here is an example of protected space: