Students will be asked to follow BBB brand guidelines in their videos, found below. This is a great opportunity to learn branding principles and trademark importance in a real-world setting!
What is a brand?
A company's brand represents their market identity—who they are, what they do, and how their product makes you feel.
So, what is BBB’s brand promise?
BBB = Trust
BBB helps people find businesses they can trust! Customers search for businesses online at BBB.org before they buy and look for the BBB Accredited Business seal. The seal is a symbol of trust and a sign that BBB believes the business is trustworthy.
How to use the BBB Brand in your video.
Strong branding requires a consistent and clear message, clear communication of the brand promise, and the use of certain approved language and graphics.
Approved language and graphics are important because they help to convey the brand promise.
Approved language and graphics:
Here is a list of approved language and graphics - and how to use them. Be sure to use them exactly as they appear and as advised.
- If a letter is capitalized, make sure that it stays capitalized.
- The BBB Scam Tracker Logo should not be stretched, cropped, or altered from the logos provided to you.
- The logo should be featured prominently in the video.
If a trademark ® or ℠ symbol appears near a word or phrase, be sure to include it. A trademark symbol means that a business has taken steps to make sure that it has a legal right to be the primary user of a word, phrase, or symbol. The public associates trademarked words or phrases with a business.
You can follow this link to download approved logos for use in your video.
Brand vocabulary:
BBB®
Better Business Bureau®
BBB Scam Tracker℠
The Sign of a Better Business℠
Start With Trust®
BBB Accredited Business
BBB Business Profile
Approved logo and variations:
BBB will provide the logo options you can use in video production. No other variations of the BBB logo are allowed. Do not create other logos, images, or icons. These logos all have the trademark ® or service mark ℠ symbol.
Protected space around all logos:
So that it can always be clearly seen, it is important that logos have a protected area around them. No colors or other graphics should be too close to the logo. Protected space allows the logo to remain easily recognizable. The logo should have a background that does not distort the logo.
