Business Profile Tips

For consumers searching bbb.org, your BBB profile is one of the first impressions they’re going to have of your business.

Have you taken full advantage of everything your BBB profile has to offer? From the basics to features you may not have realized existed, each element gets you that much closer to meeting a new client.

Here are five ways that you can optimize your profile and drive more business by making simple updates in your BBB Business Login:

Upload Your Logo

Your logo is the face of your business. Uploading your logo to your BBB Profile helps you stand out and gives consumers an impression before they contact you. We have found that profiles with logos generally garner more clicks and engagement than those without logos.  Also, if you'd like your logo to appear alongside your business name in BBB Search, you can email us  at  [email protected].

Update Basic Company Info 
 

Keeping your address, phone number, email and hours of business up to date on your BBB profile is extremely important. Not only is out-of-date information confusing, it also means that potential clients don’t have the right information to contact you. If you’ve recently expanded the services you offer or the areas you cover, make sure to update that as well

Add a Get a Quote Phone Number

Our Get a Quote program allows businesses to receive quotes directly to their phones via text! It is a great way for you to gather potential clients, however in order to start receiving inquiries via text, you need to provide us with a textable number. You can do this simply by checking a box on the basic business information page of your business login

Share Your Pictures and Videos

Uploading pictures and videos onto your BBB profile can give a potential client insight into the work you do. Win over skeptical consumers by showcasing before and after pictures or build rapport with pictures of your team. Remember to leave a good impression by keeping the quality of the photos or video high. Do you have social media accounts with pictures of your work? You can link to your other profiles too! Linking to your social media is a great way to gain more followers and it makes the consumer feel like they have multiple resources to understand how your business operates

Generate BBB Customer Reviews

Encourage happy customers to leave a review on your BBB Business Profile with dynamic seals, shortened links, and email signature promts! BBB also provides stickers for your invoices, postcards, drafted letters, advertising opportunities and more. Check out our tool kit helping to boost your customer reviews today.