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Business ProfileforSouthwest Overhead Door Inc.
Additional business information
On March 21, 2024, BBB requested Southwest Overhead Door Inc to modify, substantiate, or discontinue claims made on their website (https://southwestoverheaddoor.com/) that read, "The Number One Choice for Custom Home Builders", "The Best Garage Door Service in Phoenix, AZ", "Our position as the most reputable provider of custom garage door services in Arizona is no coincidence.", "ROC# 320355", "As the leading provider of garage door services in Arizona,...", "Our reputation as Arizona's most trusted garage door company is no coincidence.", "As the best door company in Phoenix...", "BEST OF Home Advisor 2019 Winners", and "2019 Angie's List Super Service Award". Advertisers must be prepared to substantiate such claims per BBB's Code of Advertising.
BBB's Code of Advertising Section 1 states, The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. BBB's Code of Advertising Section 28 states, Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved. Additionally, BBB's Code of Advertising Section 29 states, Expressions of opinion or personal evaluation of the intangible qualities of a product or service are likely to be considered puffery. Such claims are not subject to the test of truth and accuracy and would not need substantiation. 29.2 Puffery may include statements such as “best food in the world” and “we try harder” as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying. Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion.
As of March 29, 2024, the business has not responded to BBB's request.
At-a-glance
Related Categories
Business Details
- Location of This Business
- 1191 N Fiesta Blvd B-3, Gilbert, AZ 85233
- BBB File Opened:
- 3/4/2024
- Years in Business:
- 3
- Business Started:
- 7/27/2021
- Business Incorporated:
- 7/27/2021
- Type of Entity:
- Corporation
- Business Management
- Mr. Scott Rueschenberg, President
- Contact Information
Principal
- Mr. Scott Rueschenberg, President
Customer Contact
- Mr. Scott Rueschenberg, President
- Additional Contact Information
Email Addresses
- Sales
- Technical Support
Customer Complaints
0 Customer Complaints
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