Business ProfileforWhiz Appliance Repair LLC

On February 28, 2023, BBB requested Whiz Appliance Repair LLC to modify, substantiate, or discontinue claims made on their website (https://whizappliancerepair.com/) that read, "***** Trusted by over 1000+ Local Homeowners.", "Call Arizona's #1 Appliance Repair Company", "We fix it right the first time, 100% guaranteed!", "789+ Happy Customers", "***** Trusted by over 1000+ Mesa Homeowners", "Schedule The #1 Top-Notch Appliance Repair Mesa AZ Has To Offer", "***** Trusted by over 1000+ Gilbert Homeowners", "Whiz Appliance Repair is the #1 Appliance Repair Gilbert AZ has to offer", "***** Trusted by over 1000+ Apache Junction Homeowners", "..#1 Appliance Repair Company Apache Junction has to Offer", "..We want to ensure that all of our clients are satisfied with their experience, which is why we offer a 100% satisfaction guarantee..", "..Get the #1 Refrigerator Repair Arizona Has To Offer", "Whiz Appliance Repair is the Best Refrigerator Repair Service Near You", "Whiz Appliance Repair has the Highest Rated Freezer Repair Phoenix Metro & Mesa AZ Offers", "The Best Ice Maker Repair Service Near You", "Whiz Appliance Repair has Been Ruled as The #1 Ice Maker Repair Service In Your Zip", "#1 Dishwasher repair Near You", "Whiz Appliance Repair has Been Rated as The Best Dishwasher Repair Service Near You", "#1 Oven Repair Near You", "Whiz Appliance Repair is The #1 Oven Repair Service Near You", "Best Stove Repair Near You", "Whiz Appliance Repair is Voted as The #1 Stove Repair Service In Your Area", "Whiz Appliance Repair - Schedule With The #1 Dryer Repair Service Near You", "Best Microwave Repair Near Me", "Whiz Appliance Repair is The #1 Microwave Repair Service Near You", "Arizona's #1 Washing Machine Repair Mesa & Phoenix Metro has to Offer", and "Whiz is the Top-Rated Washing Machine Repair in Your Area". Advertisers must be prepared to substantiate such claims per BBB's Code of Advertising.

BBB's Code of Advertising Section 28 states, Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved. BBB's Code of Advertising Section 29 states, Expressions of opinion or personal evaluation of the intangible qualities of a product or service are likely to be considered puffery. Such claims are not subject to the test of truth and accuracy and would not need substantiation. 29.2 Puffery may include statements such as “best food in the world” and “we try harder” as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying. Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion. BBB's Code of Advertising Section 20 states, When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request. 20.2 Advertisers should only use “satisfaction guarantee,” “money back guarantee,” “free trial offer,” or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request. 20.3 When “satisfaction guarantee” or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed. Additionally, BBB's Code of Advertising Section 1 states, The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. 1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.

On March 1, 2023, BBB received a voicemail from the company indicating that they do not wish to participate in the self-regulation process. On March 7, 2023, and March 14, 2023, BBBB attempted to contact the business again but did not receive a response.

As of March 15, 2023, the business has not responded to BBB's request.