Business ProfileforBest Automobile Parts

On March 11, 2024,BBB Serving Los Angeles and Silicon Valley requested that the businesssubstantiate, modify, or discontinue claims on the company's website, https://bestautomobileparts.com/.The business advertises Comparative Price, Value and Savings Claims and “PriceMatch Guarantee.”

The BBB Code ofAdvertising states, "BBB recognizes that truthful price information helpsconsumers make informed purchasing decisions and that comparative priceadvertising1 plays an important role in promoting vigorous competition amongretailers. At the same time, misleading or unsubstantiated pricing claimsinjure both consumers and competitors. The following examples offer guidance onensuring that pricing claims are truthful and not misleading. 2.1 Advertisersmay offer a price reduction or savings by comparing their selling price with:2.1.1 Their own former selling price; 2.1.2 The current selling price ofidentical products or services sold by others in the trade area (the area inwhich the company does business or where the advertisement appears) (e.g.,"selling elsewhere at $_______."); or 2.1.3 The current selling priceof a comparable product or service sold by the advertiser or by others in thetrade area (e.g., "comparable value," "compares with products orservices selling at $_____," "equal to products or services sellingfor $_____"). 2.2 In each case, the advertisement must clearly andconspicuously disclose which basis of comparison is being used. 2.3 When thesecomparisons are made in advertising, the claims must be based on the provisionsin Sections 3 - 7."

The BBB Code ofAdvertising also states, 13.1 Advertisements which set out company policy ofmatching or bettering competitors' prices may be used, provided that: 13.1.1The offer is made in good faith; 13.1.2 The offer clearly and conspicuouslydiscloses fully any material and significant conditions which apply including,if applicable, what evidence a consumer must present to take advantage of theoffer; and 13.1.3 The terms of the offer are not unrealistic or unreasonablefor the consumer. 13.2 Advertisers should be aware that such claims, unlessappropriately qualified, may create an implicit obligation to adjust pricesgenerally for specific products or services. This may be the case where theadvertiser's price for a product or service is not as low as or lower than acompetitor's price.

As of April 3, 2024,the business has failed to respond to our request for substantiation,modification, or discontinuation of the advertised claims.