Skip to main content

Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.

Find a Location

Reef has 1 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.
    • Reef

      5935 Darwin Ct Carlsbad, CA 92008

    Business ProfileforReef

    Surfboards
    The Complaints and Reviews shown on this HQ profile may have been submitted against either the HQ itself or one of the corporate-owned locations found under "Find Locations".

    At-a-glance

    Customer Reviews

    1/5stars

    Average of 17 Customer Reviews

    Customer Complaints

    116 complaints closed in last 3 years

    53 complaints closed in last 12 months

    Customer Reviews are not used in the calculation of BBB Rating

    Reasons for BBB Rating

    Related Categories

    Overview

    This company offers beach footwear and apparel.

    Business Details

    Headquarters
    5935 Darwin Ct, Carlsbad, CA 92008
    BBB File Opened:
    5/26/2016
    Years in Business:
    39
    Business Started:
    3/8/1985
    Business Incorporated:
    3/8/1985
    Type of Entity:
    Corporation
    Alternate Business Name
    • South Cone Inc
    Business Management
    • Ms. Aisha Atkins, Paralegal
    Contact Information

    Customer Contact

    • Ms. Aisha Atkins, Paralegal

    Customer Complaints

    116 Customer Complaints

    Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

    File a Complaint

    Most Recent Customer Complaint

    07/22/2024

    Complaint Type:
    Service or Repair Issues
    Status:
    Unanswered
    07/22/2024 at around 4:15 to 4:30pm. Asked female budtenders if the product miracle fruit 2 had a pinene due to his wife's (myself) anxiety. Female budtender advised absolutely not after checking their system. Purchas d items and when we got home, they both contain the exact terpene that was told couldn't have and wouldn't be in medicine. This is dangerous. When I called to get resolution was told on recorded line that was he agents name was *****. Then he came back on line said his name was ****. Lol. When I asked for clarification he said *****. So...*****/**** said the Reef dispensary never picks up the phone when they transfer and had no other options besides a callback. We are still waiting for a callback from 2yrs ago of Curaleaf not applying our overage from deliveries to our accts. 3 separate accts are owed cash money as well. All transactions from all 3 accts are documented in there system as well as our access online to our accts. When we tried to resolve the cash issue, we were told to receive credit or nothing at all. What? You rip us off and misrepresented your product and pricing and don't want to make us whole with the cash you embezzled? Really. We need action bc they are unwilling to even answer the phone let alone make us whole with what they lied about and stole from us. Pls help. ***

    Customer Reviews

    17 Customer Reviews

    What do you think? Share your review.

    How BBB Processes Complaints and Reviews

    Start a Review

    Most Recent Customer Review

    Michael S

    1 star

    04/08/2024

    I have been a lifelong fan of Reef sandals. I have always purchased them from the same local surf shop in my hometown. I have literally owned over 50 pairs in my lifetime. I recently purchased a pair of sandals and they started falling apart pretty quickly. I reached out to the company and let them know that I did love their product until recently and I explained my experience with pictures documenting the issues. I was quickly shot a return email stating they would need an extensive list of items to see if they were going to warranty them. The company knows that theres no way you will be able to provide all the paperwork they are requesting. I have spent thousands of dollars with this company and to have a legitimate complaint about their product and have it handled so poorly is absolutely ridiculous! I will not purchase another Reef product! I guess its the new times we are living in its all about profits and who cares about 1 guy purchasing a couple pairs of sandals a year. Im completely disappointed in my experience and it has cost them a lifelong customer.

    Local BBB

    Better Business Bureau Serving the Pacific Southwest

    BBB Reports On

    BBB reports on known marketplace practices.

    BBB Business Profiles may not be reproduced for sales or promotional purposes.

    BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

    BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

    As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.