Business ProfileforBad Mofo Dogs

On October 7, 2022, BBB requested Bad Mofo Dogs to modify, substantiate, or discontinue claims on their website that read, "Lifetime Guarantee", "Quality Guaranteed", "Lifetime Warranty", and "THE STRONGEST COLLARS ON THE MARKET". Advertisers must be prepared to substantiate such claims per BBB's Code of Advertising. 

BBB's Code of Advertising 20 states, When using the term “warranty” or “guarantee” the advertiser should clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to the sale which could include putting it on the seller’s website. Advertisers should disclose any material limitations on a "satisfaction guarantee" or "money back guarantee" and define, for consumers, the meaning of claims such as "lifetime guarantee." 

BBB's Code of Advertising 29.2 states, puffery may include statements such as “best food in the world” and “we try harder” as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying. Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion.

As of October 21, 2022, the business has not responded to BBB's request.