Business ProfileforNova Optimal Keto
Additional business information
On January 5, 2023, BBB requested Nova Optimal Keto to modify, substantiate or discontinue claims made on their website (https://www.novaoptimalketo.com/index.html) that read, "Build Your Perfect Body", "WEIGHT LOSS SUPPORT*", "HELPS WITH..NATURAL KETOSIS*/FAT BURN*/METABOLISM*", "Keto helps you burn fat or fuel, rather than carbs", "Get in the best shape of your life with keto", "Feel renewed energy each day you take the Nova products", Crossed out price of $129.99 next to $84.00. Advertisers must be prepared to substantiate such claims per BBB's Code of Advertising.
BBB's Code of Advertising Section 34 states, Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data. BBB's Code of Advertising Section 1 states, The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. 1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used. Additionally, BBB's Code of Advertising Section 3 states,The former price must be the actual price at which the advertiser has openly and actively offered the product or service for sale, for a reasonably substantial period of time, in the recent, regular course of business, honestly and in good faith. 3.2 Where the former price is genuine, the bargain being advertised is a true one. If, on the other hand, the former price being advertised is not bona fide, the bargain being advertised is a false one. 3.2.1 For example, where an artificial, inflated price was established for the purpose of enabling the subsequent offer of a large reduction, the consumer is not receiving the usual value expected. In such a case, the “reduced” price is, in reality, probably just the seller's regular price. 3.3 Offering prices, as distinguished from actual former selling prices, may be used to deceptively imply a savings. In the event few or no sales were made at the advertised comparative price, the advertiser must make sure that the higher price does not exceed the advertiser's usual and customary retail markup for similar products or services.
As of January 19, 2023 the business has not responded to BBB's request.
At-a-glance
Related Categories
Overview
Business Details
- Location of This Business
- Garden Grove, CA 92842-4219
- BBB File Opened:
- 1/4/2023
- Years in Business:
- 2
- Business Started:
- 6/2/2022
- Type of Entity:
- Sole Proprietorship
- Additional Contact Information
Email Addresses
- Sales
- Technical Support
Customer Complaints
1 Customer Complaints
Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews
File a ComplaintMost Recent Customer Complaint
01/06/2023
- Complaint Type:
- Sales and Advertising Issues
- Status:
- Unanswered
Customer Reviews
1 Customer Reviews
What do you think? Share your review.
Most Recent Customer Review
Christina G.
1 star12/28/2022
BBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.