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Additional Information

Additional Information for Ring

View full profile
Location of This Business
12515 Cerise Ave, Hawthorne, CA 90250-4801
BBB File Opened:
1/3/2014
Years in Business:
10
Business Started:
10/1/2013
Business Incorporated:
8/21/2013
Accredited Since:
4/23/2020
Licensing Information:
This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB records show a license number of 201810610282 for this business, issued by Secretary of State-Corporations

These agencies may include:

Secretary of State-Corporations

1500 11th Street

Sacramento CA 95814

(916) 653-6814

https://businesssearch.sos.ca.gov/

Type of Entity:
Limited Liability Company (LLC)
Alternate Business Name
  • Ring LLC
Business Management
  • Mr. James Siminoff, CEO
Contact Information

Customer Contact

  • Mr. James Siminoff, CEO
Additional Business Information
Government Actions
Government Action: BBB reports on known government actions involving business’ marketplace conduct:
FTC vs Ring

The Federal Trade Commission charged home security camera company Ring with compromising its customers’ privacy by allowing any employee or contractor to access consumers’ private videos and by failing to implement basic privacy and security protections, enabling hackers to take control of consumers’ accounts, cameras, and videos.

Under a proposed order, which must be approved by a federal court before it can go into effect, Ring will be required to delete data products such as data, models, and algorithms derived from videos it unlawfully reviewed. It also will be required to implement a privacy and security program with novel safeguards on human review of videos as well as other stringent security controls, such as multi-factor authentication for both employee and customer accounts.

“Ring’s disregard for privacy and security exposed consumers to spying and harassment,” said Samuel Levine, Director of the FTC’s Bureau of Consumer Protection. “The FTC’s order makes clear that putting profit over privacy doesn’t pay.”

California-based Ring LLC, which was purchased by Amazon in February 2018, sells internet-connected, video-enabled home security cameras, doorbells, and related accessories and services. The company has marketed its products as offering greater home security and providing its users with peace of mind. For example, in promoting its indoor security cameras, which can be placed in individual rooms, Ring touts the ability of purchasers to “See your home. Away from home” alongside a picture of a Ring camera monitoring a child’s bedroom.

In a complaint, the FTC says Ring deceived its customers by failing to restrict employees’ and contractors’ access to its customers’ videos, using customer videos to train algorithms, among other purposes, without consent, and failing to implement security safeguards.

According to the complaint, these failures amounted to egregious violations of users’ privacy. For example, one employee over several months viewed thousands of video recordings belonging to female users of Ring cameras that surveilled intimate spaces in their homes such as their bathrooms or bedrooms. The employee wasn’t stopped until another employee discovered the misconduct. Even after Ring imposed restrictions on who could access customers’ videos, the company wasn’t able to determine how many other employees inappropriately accessed private videos because Ring failed to implement basic measures to monitor and detect employees’ video access.

The FTC also said Ring failed to take any steps until January 2018 to adequately notify customers or obtain their consent for extensive human review of customers’ private video recordings for various purposes, including training algorithms. Ring buried information in its Terms of Service and Privacy Policy, claiming it had a right to use recordings obtained in connection with its services for “product improvement and development,” according to the complaint.

Security failures

According to the complaint, Ring also failed to implement standard security measures to protect consumers’ information from two well-known online threats—“credential stuffing” and “brute force” attacks—despite warnings from employees, outside security researchers and media reports. Credential stuffing involves the use of credentials, such as usernames and passwords, obtained from a consumer’s breached account to gain access to a consumer’s other accounts. In a brute force attack, a bad actor uses an automated process of password guessing—for example, by cycling through breached credentials or entering well-known passwords—hundreds or thousands of times to gain access to an account.

Despite experiencing multiple credential-stuffing attacks in 2017 and 2018, Ring failed, according to the complaint, to implement common tactics—such as multifactor authentication—until 2019. Even then, Ring’s sloppy implementation of the additional security measures hampered their effectiveness, the FTC said.

As a result, hackers continued to exploit account vulnerabilities to access stored videos, live video streams, and account profiles of approximately 55,000 U.S. customers, according to the complaint. Bad actors not only viewed some customers’ videos but also used Ring cameras’ two-way functionality to harass, threaten, and insult consumers—including elderly individuals and children—whose rooms were monitored by Ring cameras, and to change important device settings, the FTC said. For example, hackers taunted several children with racist slurs, sexually propositioned individuals, and threatened a family with physical harm if they didn’t pay a ransom.

In addition to the mandated privacy and security program, the proposed order requires Ring to pay $5.8 million, which will be used for consumer refunds. The company also will be required to delete any customer videos and face embeddings, data collected from an individual’s face, that it obtained prior to 2018, and delete any work products it derived from these videos. The proposed order also will require Ring to alert the FTC about incidents of unauthorized access or exposure of its customers’ videos and to notify consumers about the FTC’s action.

Serving Area
  • Los Angeles County, CA
Service Type
Business Categories
Security Cameras, Online Retailer

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