Business ProfileforHighPeak
Additional business information
On August 7, 2024, BBB Serving LosAngeles and Silicon Valley requested that the business substantiate, modify, ordiscontinue claims on the company's website, https://highpeakco.com/.Specifically, the business advertises “75% OFF SALE TODAY,” “1Year Warranty,” “MoneyBack Guarantee,” and “Satisfaction Guarantee.”
The BBB Code of Advertising statesthat, "9.1 The unqualified term "sale" may be used inadvertising only if there is a significant reduction from the advertiser'susual and customary price of the products or services offered and the sale isfor a limited period of time. If the sale exceeds thirty (30) days, advertisersshould be prepared to substantiate that the offering is indeed a valid pricereduction and has not become their regular price. 9.2 Time limit sales must beobserved. 9.2.1 For example, products or services offered in a "one-daysale," "three-day sale" or "this week only sale"should, as a general rule, be taken off "sale" and revert to theregular price immediately following expiration of the stated time. 9.3Introductory sales must be limited to a stated time period, and the sellingprice should, as a general rule, be increased to the advertised regular priceimmediately following termination of the stated period. 9.4 Advertisers maycurrently advertise future increases in their own prices on a subsequent dateprovided that they do, in fact, increase the price to the stated amount on thatdate and maintain it for a reasonably substantial period of time thereafter.9.5 If the advertiser, in good faith, decides at the end of the sale period toconvert its sale price to a new regular price, it may do so if it no longerclaims any savings. 9.6 The advertiser, in good faith, may decide to extend atime limit or introductory sale for a stated period. However, if that extensionis for more than a short period of time, the advertiser must be prepared tosubstantiate that the offering is still a valid price reduction and has notbecome its regular price."
The BBB Code of Advertising also states,“20.1 When using the term “warranty” or “guarantee” in product advertising, theadvertiser must clearly and conspicuously include a statement that the completedetails of the warranty can be seen prior to sale at the advertiser's location,viewed on the advertiser’s website or, in the case of mail or telephone ordersales, made available free on written request. 20.2 Advertisers should only use“satisfaction guarantee,” “money back guarantee,” “free trial offer,” or similarrepresentations in advertising if the seller or manufacturer refunds the fullpurchase price of the advertised product or service at the consumer's request.20.3 When “satisfaction guarantee” or similar representations are used inadvertising, any material limitations or conditions that apply to the guaranteemust be clearly and conspicuously disclosed. 20.4 When advertising “lifetime”warranties or guarantees or similar representations, the advertisement mustclearly and conspicuously disclose its intended meaning of the term “lifetime.”20.5 Sellers or manufacturers should advertise that a product or service iswarranted or guaranteed only if the seller or manufacturer promptly and fullyperforms its obligations under the warranty or guarantee.”
As of August 30, 2024, the businesshas failed to respond to our request for substantiation, modification, ordiscontinuation of the advertised claims.
At-a-glance
Related Categories
Business Details
- Location of This Business
- Inglewood, CA 90301
- BBB File Opened:
- 1/30/2023
- Contact Information
Customer Contact
- Customer Service
Customer Complaints
3 Customer Complaints
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File a ComplaintMost Recent Customer Complaint
01/22/2024
- Complaint Type:
- Service or Repair Issues
- Status:
- Answered
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