Business ProfileforMoonlit Bottles

On September 4, 2024, BBB Serving Los Angelesand Silicon Valley requested that the business substantiate, modify, ordiscontinue claims on the company's website, https://moonlitbottles.com/.business advertises ComparativePrice, Value and Savings Claims. The business also advertises “Money Back Guarantee” and “100%Money Back Guarantee.”

The BBB Code ofAdvertising states, "BBB recognizes that truthful price information helpsconsumers make informed purchasing decisions and that comparative priceadvertising1 plays an important role in promoting vigorous competition amongretailers. At the same time, misleading or unsubstantiated pricing claimsinjure both consumers and competitors. The following examples offer guidance onensuring that pricing claims are truthful and not misleading. 2.1 Advertisersmay offer a price reduction or savings by comparing their selling price with:2.1.1 Their own former selling price; 2.1.2 The current selling price ofidentical products or services sold by others in the trade area (the area inwhich the company does business or where the advertisement appears) (e.g.,"selling elsewhere at $_______."); or 2.1.3 The current selling priceof a comparable product or service sold by the advertiser or by others in thetrade area (e.g., "comparable value," "compares with products orservices selling at $_____," "equal to products or services sellingfor $_____"). 2.2 In each case, the advertisement must clearly andconspicuously disclose which basis of comparison is being used. 2.3 When thesecomparisons are made in advertising, the claims must be based on the provisionsin Sections 3 - 7."

The BBB Code of Advertising also states,“20.1 When using the term “warranty” or “guarantee” in product advertising, theadvertiser must clearly and conspicuously include a statement that the completedetails of the warranty can be seen prior to sale at the advertiser's location,viewed on the advertiser’s website or, in the case of mail or telephone ordersales, made available free on written request. 20.2 Advertisers should only use“satisfaction guarantee,” “money back guarantee,” “free trial offer,” orsimilar representations in advertising if the seller or manufacturer refundsthe full purchase price of the advertised product or service at the consumer'srequest. 20.3 When “satisfaction guarantee” or similar representations are usedin advertising, any material limitations or conditions that apply to theguarantee must be clearly and conspicuously disclosed. 20.4 When advertising“lifetime” warranties or guarantees or similar representations, theadvertisement must clearly and conspicuously disclose its intended meaning ofthe term “lifetime.” 20.5 Sellers or manufacturers should advertise that aproduct or service is warranted or guaranteed only if the seller ormanufacturer promptly and fully performs its obligations under the warranty orguarantee.”

As of September 27, 2024, the business has failed to respond to our request forsubstantiation, modification, or discontinuation of the advertised claims.