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Business ProfileforThe Finishing Touch
Additional business information
On August 17, 2023, BBB Serving Los Angeles and Silicon Valley requested that the business substantiate, modify, or discontinue a claim advertised in The Real Yellow Pages. The company advertises “Eco-Friendly Techniques.”
The BBB Code of Advertising states, “1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.”
The BBB Code of Advertising also states, “36.1.1 Advertisers should not make broad, unqualified general environmental benefit claims like “green” or “eco-friendly.” 36.1.2 Advertisers must qualify general claims with specific environmental benefits. 36.1.3 Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualifications for any claim must be clear, conspicuous and understandable. 36.1.4 When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits. 36.1.5 Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product’s packaging, a service or just to a portion of the product, package or service.”
As of September 12, 2023, the business has failed to respond to our request for substantiation, modification, or discontinuation of the advertised claim.
At-a-glance
Related Categories
Business Details
- Location of This Business
- 4446 Scotts Valley Dr, Scotts Valley, CA 95066
- BBB File Opened:
- 8/17/2023
- Years in Business:
- 17
- Business Started:
- 3/4/2007
- Business Management
- Customer Service, Customer Service Specialist
- Contact Information
Principal
- Customer Service, Customer Service Specialist
Customer Contact
- Customer Service, Customer Service Specialist
Customer Complaints
0 Customer Complaints
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