Skip to main content

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.
Better Business Bureau®
Resources for Businesses
Better Business Bureau

          Additional Information

          Not BBB accredited

          Fashion Nova

          View full profile

          This is a multi-location business.

          Find a Location

          Fashion Nova has 6 locations, listed below.

          *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

            Please enter a valid location.

            • Fashion Nova

              2801 E 46th St Vernon, CA 90058-2403

            • Fashion Nova

              1811 Montebello Town Ctr Montebello, CA 90640-2165

            • Fashion Nova

              8401 Van Nuys Blvd Panorama City, CA 91402-3586

            • Fashion Nova

              201 E Magnolia Blvd Burbank, CA 91502-1160

            • Fashion Nova

              6600 Topanga Canyon Blvd Westfield Topanga Canoga Park, CA 91303-2609

            Headquarters
            2801 E 46th St, Vernon, CA 90058-2403
            BBB File Opened:
            7/16/2014
            Years in Business:
            17
            Business Started:
            11/25/2006
            Business Incorporated:
            3/15/2006
            Licensing Information:
            This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
            Type of Entity:
            Corporation
            Alternate Business Name
            • Fashion Nova Holdings, LLC
            Business Management
            • Michael Zdarksy, Director of Customer Care
            Contact Information

            Principal

            • Michael Zdarksy, Director of Customer Care

            Customer Contact

            • Michael Zdarksy, Director of Customer Care
            Additional Business Information
            Additional Info
            Fashion Nova invites consumers with complaints to contact their customer service department directly at:

            https://www.fashionnova.com/pages/acwrvwatvsewtrv5vwe464be-b5ryybrujnut-uv

            Please understand that you may file a complaint with BBB now, even if you have not contacted the business directly about the matter in question, or at any time in the process of working with the business.
            Government Actions
            Government Action: BBB reports on known government actions involving business’ marketplace conduct:
            Gov. Action
            January 25, 2022 The following describes a Settlement that has been formally brought by a government agency. The Federal Trade Commission alleges and charges as follows:

            Online fashion retailer Fashion Nova, LLC will be prohibited from suppressing customer reviews of its products and required to pay $4.2 million to settle Federal Trade Commission allegations that the company blocked negative reviews of its products from being posted to its website.

            The FTC alleged in a complaint that the California-based retailer, which primarily sells its "fast fashion" products online, misrepresented that the product reviews on its website reflected the views of all purchasers who submitted reviews, when in fact it suppressed reviews with ratings lower than four stars out of five. The case is the FTC's first involving a company's efforts to conceal negative customer reviews.

            "Deceptive review practices cheat consumers, undercut honest businesses, and pollute online commerce," said Samuel Levine, Director of the FTC's Bureau of Consumer Protection. "Fashion Nova is being held accountable for these practices, and other firms should take note."

            According to the FTC's complaint, Fashion Nova used a third-party online product review management interface to automatically post four- and five-star reviews to its website and hold lower-starred reviews for the company's approval. But from late-2015 until November 2019, Fashion Nova never approved or posted the hundreds of thousands of lower-starred, more negative reviews. Suppressing a product's negative reviews deprives consumers of potentially useful information and artificially inflates the product's average star rating.

            The FTC also announced that it is sending letters to 10 companies offering review management services, placing them on notice that avoiding the collection or publication of negative reviews violates the FTC Act. In addition, the FTC has released new guidance for online retailers and review platforms to educate them on the agency's key principles for collecting and publishing customer reviews in ways that do not mislead consumers.

            This is the second case the FTC has brought against Fashion Nova in recent years. In April 2020, the FTC announced that Fashion Nova agreed to pay $9.3 million to settle allegations that the company failed to properly notify consumers and give them the chance to cancel their orders when it failed to ship merchandise in a timely manner, and that it illegally used gift cards to compensate consumers for unshipped merchandise instead of providing refunds.

            Under the proposed settlement of the latest allegations, Fashion Nova will pay $4.2 million for harm consumers incurred. Fashion Nova will also be prohibited from making misrepresentations about any customer reviews or other endorsements. In addition, it must post on its website all customer reviews of products currently being sold--with the exception of reviews that contain obscene, sexually explicit, racist, or unlawful content and reviews that are unrelated to the product or customer services like shipping or returns.

            The Commission is committed to ensuring that consumers and honest businesses are not cheated by dishonest review practices. In October, the Commission warned more than 700 businesses that they could incur significant civil penalties if they use reviews or other endorsements in ways that were found to be unlawful in prior FTC administrative cases.

            To access the full Federal Trade Commission press release, please visit: https://www.ftc.gov/news-events/press-releases/2022/01/fashion-nova-will-pay-42-million-part-settlement-ftc-allegations
            Serving Area
            • Acton, CA
            Business Categories
            Online Retailer

            Contact Information

            2801 E 46th St

            Vernon, CA 90058-2403

            Get Directions
            Visit Website
            (800) 866-0286

            Accreditation

            This business is not BBB Accredited

            Years in Business: 17

            BBB Rating

            A-

            Customer Reviews are not used in the calculation of BBB Rating

            Reasons for BBB Rating

            BBB Business Profiles may not be reproduced for sales or promotional purposes.

            BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

            When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

            BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

            As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.