Business ProfileforHometown Plumbing

On April 20, 2022, BBB requested Hometown Plumbing to modify, substantiate or discontinue claims made on their website (https://www.hometownplumbingco.com/) that read, "Best Industry Experts", "..We can guarantee a 100% quality of work..", "..We have a lifetime warranty on our workmanship", and had coupons with no expiration date. Advertisers must be prepared to substantiate such claims per BBB's Code of Advertising. 

BBB's Code of Advertising Section 29 states, subjective Puffery Claims, Expressions of opinion or intangible qualities of a product or service do not need to be substantiated. Puffery may include statements such as “best food in the world” and “we try harder” as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying. Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion. BBB's Code of Advertising Section 20 states, Warranties or Guarantees, When using the term “warranty” or “guarantee” the advertiser should clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to the sale which could include putting it on the seller’s website. Advertisers should disclose any material limitations on a "satisfaction guarantee" or "money back guarantee" and define, for consumers, the meaning of claims such as "lifetime guarantee." When advertising “lifetime” warranties or guarantees or similar representations, the advertisement must clearly and conspicuously disclose its intended meaning of the term “lifetime.” BBB's Code of Advertising Section 9 states, Sales, Time limit sales must be observed. (referring to no expiration date on coupons)

As of May 5, 2022 the business has not responded to BBB's request.