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Business Profile

Auto Service Contract Companies

American Auto Shield, LLC

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Auto Service Contract Companies.

Information and Alerts

BBB RatingA-

Reasons for rating

  • Government action(s) against the business

Important Information

Government Actions

Government Action: BBB reports on known government actions involving business’ marketplace conduct:
Federal Trade Commission v American Auto Shield LLC et al.

The following describes a government action that has been resolved by either a settlement or a decision by a court or administrative agency. If the matter is being appealed, it will be noted below.

 

On July 30, 2024, in the United States District Court for the Eastern District of Missouri, American Auto Shield, LLC (AAS), the administrator of vehicle service contracts (VSCs), along with other defendants, entered a mutual settlement through a Stipulated Order for Permanent Injunction, Monetary Judgment, and Other Relief with the Federal Trade Commission.

 

AAS, based in Lakewood, Colorado, designs and administers Vehicle Service Contracts.

 

American Auto Shield, LLC (AAS) neither admits nor denies any allegations in the Complaint, except as expressly stated in the Order.

 

According to the Stipulated Order, American Auto Shield will share in paying $10 million to settle Federal Trade Commission charges that its advertisements and telemarketing for VSC are deceptive and misleading and that many purchasers found that many repairs were not “covered,” despite making payments of up to $120 per month.

 

The Stipulated Order settling the Commission’s complaint also bars AAS and defendants from making deceptive and misleading statements in the future. It requires them to ensure their endorsers’ testimonials are truthful, accurate, and not deceptive.

 

The Order settling the complaint addresses the defendants’ alleged violations of the FTC Act. First, it prohibits the co-defendant from making the misrepresentations described in the complaint and any other misrepresentations related to any good or service. It also prohibits AAS and the co-defendants from failing to make required disclosures and from violating the FTC’s Telemarketing Sales Rule.

 

Next, the Order bars the co-defendant from misrepresenting any endorser’s ownership, use, or experience with any product or service. It requires AAS to inform third-party marketers of the order and to review and monitor their advertising and marketing.

 

The Order also imposes standard reporting and compliance provisions that will remain in place for up to 10 years.

 

Finally, the Order imposes a $10 million monetary judgment against AAS and the co-defendants, which may be deposited into a fund to redress its customers. If the FTC does so and any funds remain, the remaining money will be deposited into the U.S. Treasury.

 

For more information, please contact the Federal Trade Commission at www.ftc.gov or (202) 326-2222.

Service Area

American Auto Shield, LLC serves Lakewood, CO.
  • Agate, CO
  • Alma, CO
  • Arvada, CO
  • Aspen Park, CO
  • Aurora, CO
  • Bailey, CO
  • Bennett, CO
  • Black Hawk, CO
  • Blackhawk, CO
  • Bow Mar, CO
  • Brighton, CO
  • Broomfield, CO
  • Buffalo Creek, CO
  • Byers, CO
  • Castle Pines, CO
  • Castle Rock, CO
  • Centennial, CO
  • Central City, CO
  • Cherry Hills, CO
  • Cherry Hills Village, CO
  • Columbine Valley, CO
  • Commerce City, CO
  • Como, CO
  • Conifer, CO
  • Deckers, CO
  • Deer Trail, CO
  • Denver, CO
  • Dumont, CO
  • Dupont, CO
  • East Lake, CO
  • Edgewater, CO
  • Elizabeth, CO
  • Empire, CO
  • Englewood, CO
  • Erie, CO
  • Evergreen, CO
  • Fairplay, CO
  • Federal Heights, CO
  • Fort Logan, CO
  • Fort Morgan, CO
  • Foxfield, CO
  • Foxton, CO
  • Franktown, CO
  • Frederick, CO
  • Georgetown, CO
  • Glendale, CO
  • Golden, CO
  • Grant, CO
  • Grants Ranch, CO
  • Greenwood Village, CO
  • Guffey, CO
  • Hartsel, CO
  • Henderson, CO
  • Highlands Ranch, CO
  • Hudson, CO
  • Idaho Springs, CO
  • Idledale, CO
  • Indian Hills, CO
  • Irondale, CO
  • Jefferson, CO
  • Keenesburg, CO
  • Kiowa, CO
  • Kittredge, CO
  • Lake George, CO
  • Lakeside, CO
  • Lakewood, CO
  • Larkspur, CO
  • Limon, CO
  • Littleton, CO
  • Lochbuie, CO
  • Lone Tree, CO
  • Louviers, CO
  • Lowry, CO
  • Matheson, CO
  • Montbello, CO
  • Montclair, CO
  • Morrison, CO
  • Northglenn, CO
  • Parker, CO
  • Pine, CO
  • Rollinsville, CO
  • Roxborough, CO
  • Sedalia, CO
  • Shawnee, CO
  • Sheridan, CO
  • Silver Plume, CO
  • Simla, CO
  • Strasburg, CO
  • Tarryall, CO
  • Thornton, CO
  • Watkins, CO
  • Welby, CO
  • Westminster, CO
  • Wheat Ridge, CO

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