Business ProfileforBluebird Botanicals

On January 30, 2024, Better Business Bureau Great West & Pacific contacted Bluebird Botanicals concerning the following advertising claims found on their website, https://bluebirdbotanicals.com/:

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  "Award Winning- 10+ Years Of Excellence"
  "500k+ Customers - Helped to live better"
  "Our quality standards have helped us create the world’s safest, most effective and consistent CBD products."
  "WHY CHOOSE BLUEBIRD Most Effective, Highest-Quality CBD Products. Celebrating 10+ years of excellence, we created Bluebird Botanicals to provide the world’s safest, most effective, and highest-quality CBD supplements nature can provide."
  "Join Over 500k Customers And Experience The Benefits Of CBD."
  "30-Day Money Back Guarantee." There are no terms and conditions.
  "Make the world a happier place by giving everyone the safest, highest-quality, and most effective botanical supplements nature can provide."
  "As with all dietary supplements, the effects will vary from person to person, so a bit of experimentation is required."
  
  

On February 27, 2024, BBB met with Bluebird Botanicals to discuss requested revisions and clarifications to its advertising. Bluebird Botanicals expressed a willingness to modify its advertising and provided a timeline for BBB to review their advertising.

 
Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request. All advertising that may mislead or deceive consumers should be avoided.

Claims that relate to tangible qualities and performance values of a product or service can be used when the advertiser has substantiation. An example of a claim requiring substantiation would be "#1 car sales in the city".

 
When using the term “warranty” or “guarantee” the advertiser should clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to the sale which could include putting it on the seller’s website. Advertisers should disclose any material limitations on a "satisfaction guarantee" or "money back guarantee" and define, for consumers, the meaning of claims such as "lifetime guarantee."

 
Advertisers should ensure that testimonials and endorsement are not misleading and represent the current opinion of the endorser. A consumer endorser’s experience should reflect what users generally achieve unless there is a clear and conspicuous disclosure of what the expected results will be. Advertisers should not include claims in testimonials that they themselves cannot make and support.

 
Claims relating to performance and results should be backed up by reliable evidence.

For additional information on CBD advertising please click here. If you would like to know more about the BBB Code of Advertising, please visit https://www.bbb.org/code-of-advertising.