Business ProfileforArcanum Performance, LLC

On July 01, 2022, Better Business Bureau contacted Arcanum Performance, LLC concerning the following advertising claims found on their website, https://www.arcanumedge.com/: 

- "Hemp Derived CBD for Muscle Recovery, Focus, Sleep, & More!" 

- "Hemp derived CBD has been shown to help dogs with epilepsy, osteoarthritis, pain management, and anxiety. Studies are also currently being done which will show hemp derived CBD is an anti-carcinogen" 

- "All Arcanum products have been developed with a core focus on athletes and sports. Each Arcanum product is specifically formulated to provide healing benefits, alleviate soreness, increase performance, and accelerate athletic recovery" 

- "The #ArcanumArmy believes in holistic medicine and holistic healing.  We believe mother nature truly does know best when it comes to our health and wellness" 

- "Full Spectrum CBD Topicals. Help with Pain Relief & Muscle Recovery" 

-"Each Sarco Stick™ is carefully formulated to specifically target sources of discomfort and provide relief to affected areas in minutes" 

- "The Quill™ is one of the most unique daily dose cannabinoid products on the market and is now produced with nano-encapsulation! Formulated to penetrate the parasympathetic nervous system and work fast, The Quill™ helps ease the strain on your muscles before, during, and after vigorous training. It also works great to calm down your body and mind before a big meeting, after a stressful day of work, or when you just need a break" 

- "Full Spectrum CBD Tinctures. Help with Focus, Inflammation, Relaxation & Sleep" 

- "By facilitating central nervous system recovery, you can make those all-important gains that give you the edge in performance. The Coil has more bioavailability than most tinctures on the market due to the added terpene profile with proven therapeutic effects" 

- "Ready for a restful night of sleep? C3 features full-spectrum, organically-grown hemp extract with added CBN distillate and CBG isolate in a 3:2:1 ratio. Included in this formulation is an extensive proprietary terpene formula for rest and relaxation. Experiencing a restful night of sleep with lots of deep sleep can significantly improve your performance and recovery" 

- "Sarco Skin has quickly become a hit for athletes everywhere! Kinesiology tape supports your muscles and joints by elevating the skin up off pain receptors, allowing CBD and other cannabinoids to absorb and ease discomfort. Sacro Skin™ is the ideal recovery aid and sports tape for athletes" 

- "Arcanum uses high-quality ingredients that work synergistically with hemp to make products that are bioavailable and effective. This is holistic healing and holistic wellness" 

- Downloadable E-book contains multiple health claims 

- Testimonials with health claims 

- 100% money back guarantee. There are no terms and conditions on the website. 

Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request. All advertising that may mislead or deceive consumers should be avoided.  

Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. 

Claims relating to performance and results should be backed up by reliable evidence.

Advertisers should ensure that testimonials and endorsements are not misleading and represent the current opinion of the endorser. A consumer endorser’s experience should reflect what users generally achieve, unless there is a clear and conspicuous disclosure of what the expected results will be. Advertisers should not include claims in testimonials that they themselves cannot make and support. 

Despite written requests, as of July 29, 2022, Arcanum Performance, LLC has not responded to BBB’s request for revisions and clarification in its advertising.  

For additional information on CBD advertising please click  here. If you would like to know more about the BBB Code of Advertising, please visit https://www.bbb.org/code-of-advertising.