Skip to main content

Cookies on BBB.org

We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Cookie Preferences

Many websites use cookies or similar tools to store information on your browser or device. We use cookies on BBB websites to remember your preferences, improve website performance and enhance user experience, and to recommend content we believe will be most relevant to you. Most cookies collect anonymous information such as how users arrive at and use the website. Some cookies are necessary to allow the website to function properly, but you may choose to not allow other types of cookies below.

Necessary Cookies

What are necessary cookies?
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Necessary cookies must always be enabled.

Functional Cookies

What are functional cookies?
These cookies enable the site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Performance Cookies

What are performance cookies?
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Marketing Cookies

What are marketing cookies?
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant content on other sites. They do not store personal information directly, but are based on uniquely identifying your browser or device. If you do not allow these cookies, you will experience less targeted advertising.

Find a Location

Brandon AutoMall by ED Morse has 1 locations, listed below.

*This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

    Country
    Please enter a valid location.

    Business ProfileforBrandon AutoMall by ED Morse

    Used Car Dealers

    At-a-glance

    Customer Reviews

    1/5stars

    Average of 1 Customer Reviews

    Customer Complaints

    3 complaints closed in last 3 years

    0 complaints closed in last 12 months

    Customer Reviews are not used in the calculation of BBB Rating

    Reasons for BBB Rating

    Overview

    This business is a franchised new and used vehicle sales, parts, and service.

    Products & Services

    This company is a full service new vehicle FIAT and pre-owned auto dealer serving the Tampa Bay Area.

    Business Details

    Location of This Business
    11020 Causeway Blvd, Brandon, FL 33511-1998
    BBB File Opened:
    12/14/2010
    Years in Business:
    14
    Business Started:
    3/1/2010
    Business Incorporated:
    6/30/1960
    Licensing Information:
    This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
    BBB records show a license number of VI-1028278/1 for this business, issued by Department of Motor Vehicles-Tampa

    These agencies may include:

    Department of Motor Vehicles-Tampa

    5701 E Hillsborough Ave Ste 2228

    Tampa FL 33610

    (813) 635-5200

    BBB records show a license number of VF-1001058-1 for this business, issued by Department of Motor Vehicles-Tallahassee

    These agencies may include:

    Department of Motor Vehicles-Tallahassee

    2900 Apalachee Pkwy # B441

    Tallahassee FL 32399

    (850) 617-2000

    Type of Entity:
    Corporation
    Alternate Business Name
    • Morse Operations, Inc.
    • Brandon Automall Fiat
    Hours of Operation

    Primary

    M:
    7:30 AM - 8:00 PM
    T:
    7:30 AM - 8:00 PM
    W:
    7:30 AM - 8:00 PM
    Th:
    7:30 AM - 8:00 PM
    F:
    7:30 AM - 7:00 PM
    Sa:
    8:00 AM - 8:00 PM
    Su:
    12:00 PM - 5:00 PM
    Business Management
    • Mr. Edward J. Morse Jr., President
    Contact Information

    Principal

    • Mr. Eddie Gomez, General Manager

    Customer Contact

    • Mr. Carmine Colella, COO
    • Mr. Edward J. Morse Jr., President
    • Mr. Dennis M. Macinnes, CFO
    • Mr. Brian Danahy, Manager
    • Mr. Eddie Gomez, General Manager
    • Ms. Frances Morettini, Administrative Assistant
    Additional Contact Information

    Fax Numbers

    • (813) 655-6319
      Primary Fax

    Industry Tip

    BBB Tip: Buying a used car

    Customer Complaints

    3 Customer Complaints

    Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews

    File a Complaint

    Most Recent Customer Complaint

    08/03/2023

    Complaint Type:
    Sales and Advertising Issues
    Status:
    Answered
    Buyer beware of ******************* Contracts - DO NOT BELIEVE THE FINANCE MANAGERS, paid $926 and was told any ********************* would be able to service the vehicle. That is not the case, reading the contract closer, looks like a class action lawsuit is currently in arbitration. Time to make this location responsible for dirty sales tactics.
    Read More

    Customer Reviews

    1 Customer Reviews

    What do you think? Share your review.

    How BBB Processes Complaints and Reviews

    Start a Review

    Most Recent Customer Review

    Cody B

    1 star

    04/10/2024

    This brand is one of the worst car makers ever! My **** 500 complains about everything, and at this point, I am at a loss for how to make my engine light go off. As a last resort, I thought to myself let me take my vehicle to the **** dealership and have them diagnose and repair my car. After all, who should know how to fix a **** 500 other than **** THEMSELVES?Boy was I wrong! First, the repairman said to me that he had never seen the error code my car was giving. After hearing that, my confidence that this would be resolved was dwindling. How would you feel?$700 later, my engine remained off for 24hrs!! Yeah, I was furious. I contacted Brandon Automall for a refund, and they will not give me one. Their answer is to bring it back to them. They will credit towards more repair, and we all know what that means. I would most certainly be dishing out my money to either have it fixed or perhaps the engine light to return a day later again. I will never be going back, and trust me I will never buy a **** or any car brand affiliated with them!!

    Brandon AutoMall by ED Morse Response

    04/11/2024

    The customer brought in his **** **** *** for service stating that the check engine light was on.
    After a complete diagnosis, it was determined that there was an air-fuel ratio imbalance requiring repairs to the fuel injection system.  The repairs were done, as well as an oil and filter change and lube.  The customer left and we felt that we had properly diagnosed and repaired his vehicle until we read the negative review that he left on ******.
    The customers ****** review displayed his anger that the engine light came back on after the repair.  After reading this, the Service Manager telephoned the customer and left a message for him to call back so they could determine the next steps to take to resolve the problem.
    The Service Manager spoke with the client on 4/8/24 and requested the opportunity to re-inspect the vehicle.  The guest stated that he wanted to think about it.
    We expected that the guest would let us know and he did by leaving the Service Manger a text saying I still dont feel 100% confident that you guys are going to resolve my issue.  Its also an hour drive for me, and I dont think its worth my time.  Im going to continue trying to fix my vehicle myself.  Almost immediately after receiving that text,the guest left us another negative review on ****** and filed this BBB complaint.
    We certainly understand the inconvenience factor of driving one hour but since we are not being given a chance to see the vehicle to verify the problem that the guest is experiencing, we cannot determine how to help him fix the vehicle or if a refund of any amount is due.

    Local BBB

    BBB of West Florida

    BBB Reports On

    BBB reports on known marketplace practices.

    BBB Business Profiles may not be reproduced for sales or promotional purposes.

    BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

    When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

    BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

    As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.