Business ProfileforOrlando Pool Deck Resurfacing

In July 2024 BBB contacted the business regarding pool resurfacing which requires DBPR Certified Pool Contractor licensure. To date the business indicated that they do not use subcontractors; but did not provide further information on pool resurfacing. The business indicates its main business is deck resurfacing around the pool, which does not require DBPR licensure.  

BBB also contacted the business regarding the following advertising claims:  "Orlando's #1 Pool Deck Resurfacing And Refinishing Company", "8. Warranties for your peace of mind & protection", "10. Lowest Price Guarantee (ask for details)", "Best of Home Advisor winner", "Home Advisor Top Rated", "Small family business serving customers for 46 years. " To date the business did not provide further substantiation or updates. 

 BBB Code of Advertising indicates: 

28. Objective Superlative Claims
Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved.

20. Warranties or Guarantees
20.1 When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request.
20.2 Advertisers should only use “satisfaction guarantee,” “money back guarantee,” “free trial offer,” or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request.
20.3 When “satisfaction guarantee” or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.
20.4 When advertising “lifetime” warranties or guarantees or similar representations, the advertisement must clearly and conspicuously disclose its intended meaning of the term “lifetime.”
20.5 Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.

12. Lowest Prices, Underselling Claims
Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims.
12.1 Advertisers must have proper substantiation for all claims prior to dissemination.
12.2 Unqualified underselling claims must be avoided.
12.3 Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim, such as by stating, if truthful, that the advertiser will meet or beat a lower price. In such circumstances, the advertiser must comply with Section 13.


1. Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.


Florida State Statutes Chapter 489 indicates:
REGULATION OF PROFESSIONS AND OCCUPATIONS
Chapter 489
CONTRACTING
View Entire Chapter
489.127Prohibitions; penalties.--
(1)No person shall:
(a)Falsely hold himself or herself or a business organization out as a licensee, certificate holder, or registrant;
(b)Falsely impersonate a certificate holder or registrant;
(c)Present as his or her own the certificate or registration of another;
(d)Knowingly give false or forged evidence to the board or a member thereof;
(e)Use or attempt to use a certificate or registration that has been suspended or revoked;
(f)Engage in the business or act in the capacity of a contractor or advertise himself or herself or a business organization as available to engage in the business or act in the capacity of a contractor without being duly registered or certified;