Additional Information for Woadi Urban Venturing LLC

In April 2022, BBB contacted the business regarding the surveys that are sent to consumers that appear to be from well known retailers. Consumers that complete surveys found out that they received unauthorized charges and are enrolled in a monthly subscription, and that the survey was not actually affiliated with the retailer. BBB requested the business substantiate that the claims meet the standards outlined in BBB's Code of Advertising (Section 18, Negative Option Plans, Continuity Plans and Automatic Shipments). The Code maintains that "Any advertisement for a product or service that includes an offer to sell or provide consumers with additional goods or services under a negative option feature must include a clear and conspicuous disclosure of all material terms of the negative option feature." Material terms that should be clear and conspicuous include the existence of the negative option feature, the cost of the additional goods or services, how consumers can cancel and avoid future shipments and charges, and how consumers can return items that they do not want. The Code continues that "advertisers must avoid making disclosures that are vague, unnecessarily long or which contain contradictory language."


As of this date, the business has not responded to BBB's request for substantiation about its advertising.