Business ProfileforCannabidiol Life

In August BBB contacted the business, as part of an international BBB sweep of CBD advertising, regarding the following advertising claims and requested substantiation:

Guaranteed Benefits and Claimed Results:
All the research cited on the business website indicates "potential benefits" "it can be hypothesized..", etc.
Research shows cannabis does have an effect on the e-cannabinoid system but there are no conclusive, broad-range studies that demonstrate unequivocally guaranteed effects on the majority of users.
Additionally CBD is not approved for use in food products/edibles or in pet supplements.
Specific product benefit claims such as "Pain Relief", "Menstrual Relief" "relief", "relieve pain" and "reduce anxiety" make items a food or drug subject to FDA regulation, and interstate sales make these products subject to FTC regulation.
Testimonials from consumers indicating the product provided them a certain benefit can also be construed to indicate that the product provides specific benefits.
(Referencing https://cbdoilsandedibles.com/what-does-cbd-do/ and products in the shop at https://cbdoilsandedibles.com/shop/
https://cbdoilsandedibles.com/cbd-gummies/
https://cbdoilsandedibles.com/product/cbd-chocolate-75mg/
https://cbdoilsandedibles.com/product/full-spectrum-cbd-oil-cats/
https://cbdoilsandedibles.com/product/full-spectrum-cbd-oil-dogs/

Other information and claims:
"AS SEENS ON CNN, Yahoo! Forbes, HUFFPOST, HIGH TIMES, LEAFLY"
"Approved for distribution..." (South America and Central America)
"Accomplishments & Cherished Milestones" (Shown at https://cbdoilsandedibles.com/about-us/)
"US PATENTED EXTRACTION TECHNOLOGY: "PATENTED ETHANOL EXTRACTION"
Product ingredients for all products on the business website
"Charitable donations: "Hemp for Hope Foundation INC. (HHF)
a non-profit organization that donates a years' supply of free CBD products to individuals who have a verifiable and debilitating medically diagnosed condition.
Starting on July 1, 2021, Cannabidiol Life will begin donating $1 for every order placed on the Cannabidiol Life website Public Charity Status: 509(a)(2)
HHF Website is currently under construction and plans to launch October 1, 2021"

To date the business responded but did not provide further information or substantiation for any of their claims.

BBB Code of Advertising indicates:
34. Claimed Results
Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.

1. Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.

30. Testimonials and Endorsements
30.1 In general, advertising which uses testimonials or endorsements is likely to mislead or confuse if:
30.1.3 It contains representations or statements which would be misleading if made directly by the advertiser;
30.1.4 While literally true, it creates deceptive implications;
30.1.11 A consumer's experience represented in an advertisement is not the typical experience of those using the product or service, unless the advertisement clearly and conspicuously discloses what the expected results will be;