Additional Information for EcoSun Homes, LLC

In June 2023, BBB contacted the business regarding the following advertising concerns and requested substantiation; or if substantiation not available, to delete the statements in question from the business advertising.  To date the business did not respond.

Advertised affiliations/memberships including:  WaterSense, NAHB, FHBA, BIA, HUD

“EcoSun Homes + One Tree Planted”
“We are honored to include supporting reforestation through One Tree Planted as an integral part of our business model.
For the month of April, we pledge to plant 100 trees for every home sold!” (Shown at https://www.instagram.com/p/CrOQeTYufeN/)


“EcoSun Homes is Florida's LARGEST zero energy home builder!”
“Florida’s #1 Zero Energy Homebuilder!”
“Did you know that we are Florida’s LARGEST net-zero energy home builder?”

“Increase Your Home Value”
“Low Maintenance”
“Low Payback Period”
“Guaranteed Performance”

“Contribute to planting trees for every EcoSun home.”
“Net-zero means that our home create more energy than they use, resulting in little to no utility bills!”

“Save $$$ every month on energy bills”

“AFFORDABLE ECO-FRIENDLY SMART HOMES”  
 “..Zero Energy Ready”
 “ECOSUN HOMES YEARLY IMPACT
CARBON 6 TONS
TREES SAVED 250
ELECTRICITY $100”

 “Impact to Date
1,867 Trees Saved
69 Tons of CO2 Offset
57 Pounds of SO2 Offset
$13,443 Saved in Energy Bills”

 “Save The Environment”
“Create Energy Independence”
“Reduce Carbon Footprint”

 “OFFSET ATMOSPHERIC CARBON DIOXIDE PRODUCTION”
REDUCE DIOXIDE POLLUTION
SAVE TREES & REDUCE DEFORESTATION
PROMOTE CLEAN ENERGY USE & LOWER ENERGY BILLS”

“All EcoSun Homes are built to help reduce and offset carbon dioxide and sulfur dioxide pollution, promote clean energy use, and prevent deforestation by planting trees for every home we sell! We make it easy for you to make a difference while also benefitting from all our eco-friendly features.”

“Help the environment by using renewable energy”

BBB Code of Advertising:
1. Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.

28. Objective Superlative Claims
Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved.

34. Claimed Results
Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.

36. Environmental Benefit Claims
36.1 General Principles
36.1.1 Advertisers should not make broad, unqualified general environmental benefit claims like “green” or “eco-friendly.”
36.1.2 Advertisers must qualify general claims with specific environmental benefits.
36.1.3 Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualifications for any claim must be clear, conspicuous and understandable.
36.1.4 When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits.