Business ProfileforGumRx

In March 2019 BBB contacted the business about the following advertising claims on the business website:
"All Natural Ingredients Solution"
"All GumRXTM products are all 100% Pure Ingredients, All Natural."
"GumRXTM is 100% pure, all natural, essential oils of almond, spearmint and peppermint."
" This scientific formula..."
"100% Botanical Oils of ..... 100% all Natural Product"

BBB Code of Advertising indicates:
Basic Principles of the Code
The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.

BBB advertising concerns also included:
"GumRXTM products help clean your gums, teeth and mouth of tartar build up, plaque by killing the bacteria causing germs."

BBB Code of Advertising indicates:
Claimed Results
Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.

BBB advertising concerns also included:
"100% satisfaction guarantee" graphic seal.
"Go ahead and try GumRXTM for 30 days entirely at our risk...."

BBB Code of Advertising indicates:
Advertisers should only use "satisfaction guarantee," "money back guarantee," "free trial offer," or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request.
When "satisfaction guarantee" or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.
Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.

To date the business responded but has not provided further information or updates.