Business ProfileforScan Q International, Inc.

BBB's role in the marketplace is to ensure the public's confidence in advertising and promote trust in business.In BBB's general review of Scan Q International, Inc.’s website, an advertised claim(s) was found for which we requested written substantiation.BBB reviews advertising on accredited and non-accredited businesses in every medium. Our request is based on BBB's Code of Advertising Standards that can be found athttps://www.bbb.org/code-of-advertisingBBB's requests are based on these specific codes:The complete BBB Code of Advertising may be viewed online at https://www.bbb.org/code-of-advertising. For reference to the standards in question, please see the specific guidelines below:1.0: Basic Principles of the Code1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims.12. Lowest prices, underselling claimsDespite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims.12.1 Advertisers must have proper substantiation for all claims prior to dissemination.12.2 Unqualified underselling claims must be avoided.12.3 Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim, such as by stating, if truthful, that the advertiser will meet or beat a lower price.We contacted the firm regarding the specific advertising below:http://www.scanq.com1. We at ScanQ are confident in our ability to provide premier service at the most affordable price on the market, thus we provide a lowest price guarantee with a 10% price match on all of our complete POS systems.To date, the firm has not responded.