Business ProfileforGlobal Gun Sales

BBB's role in the marketplace is to ensure the public's confidence in advertising and promote trust in business.

In BBB's general review of Global Gun Sales's website, an advertised claim was found for which we requested written substantiation.

BBB reviews advertising on accredited and non-accredited businesses in every medium. Our request is based on BBB's Code of Advertising Standards that can be found at

https://www.bbb.org/code-of-advertising

BBB's requests are based on these specific codes:

Basic Principles of the Code: Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request.

11. "Up to" price savings claims

11.1 Where a savings claim (for example, "save up to 40%") covers a group of items with a range of savings, the number of items available at the maximum savings must comprise a significant percentage, at a minimum 10%, of all the items in the offering, unless local, state or provincial law requires otherwise.

11.2 To avoid confusion or any possible deception, an advertiser should consider including a disclosure of both the minimum and maximum savings available under the offer. In such an instance, the advertiser must avoid any undue or misleading display of the maximum.

BBB respectfully requested written documentation or additional information for the following advertised claims:

http://www.globalgunsales.com

1. Buy Smart Weapons, save up to 30%

Global Gun Sales did not respond to BBB.