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Business ProfileforIcing By Claire's
Current Alerts For This Business
In BBB's general review of Icing By Claire 's website, an advertised claim(s) was found for which we requested written substantiation.
BBB reviews advertising on accredited and non-accredited businesses in every medium. Our request is based on BBB's Code of Advertising Standards that can be found at
https://www.bbb.org/code-of-advertising
BBB's requests are based on these specific codes:
1.0: Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.
11.0: "Up to" price savings claims
11.1 Where a savings claim (for example, "save up to 40%") covers a group of items with a range of savings, the number of items available at the maximum savings must comprise a significant percentage, at a minimum 10%, of all the items in the offering, unless local, state or provincial law requires otherwise.
11.2 To avoid confusion or any possible deception, an advertiser should consider including a disclosure of both the minimum and maximum savings available under the offer. In such an instance, the advertiser must avoid any undue or misleading display of the maximum.
We contacted the firm due to the specific advertising:
icing.com
The firm is advertising "Up to 75% off basically everything".
To date, the firm has not responded.
At-a-glance
Related Categories
Business Details
- Location of This Business
- 2929 Turner Hill Rd # 2360, Lithonia, GA 30038-6928
- BBB File Opened:
- 3/1/2013
Customer Complaints
0 Customer Complaints
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