Additional Information for Art Stone Granite & Marble

BBB's role in the marketplace is to ensure the public's confidence in advertising and promote trust in business.

In BBB's general review of Art Stone Granite & Marble's website, an advertised claim was found for which we requested written substantiation.

BBB reviews advertising on accredited and non-accredited businesses in every medium. Our request is based on BBB's Code of Advertising Standards that can be found at

https://www.bbb.org/code-of-advertising

BBB's requests are based on these specific codes:

Basic Principles of the Code: Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request.

The complete BBB Code of Advertising may be viewed online at https://www.bbb.org/code-of-advertising. For reference to the standards in question, please see the specific guidelines below:

1.0: Basic Principles of the Code

1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.

1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.

1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.

1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.

8. "Factory to you," "factory direct," "wholesaler," "wholesale price"

8.1 The terms "factory to you," "direct from maker," "factory direct," "factory outlet" and the like can be used where all advertised products are actually manufactured by the advertiser or in factories owned or controlled by the advertiser.

8.2 The terms "wholesaler," "wholesale outlet," "distributor" and the like can be used where the advertiser actually owns and operates or directly and completely controls a wholesale or distribution facility which primarily sells products to retailers for resale.

8.3 The terms "wholesale price," "at cost" and the like can be used where they are the current prices which retailers usually and customarily pay when they buy such products for resale.

8.3.1 For example, where the advertiser buys its products from a manufacturer, a claim that it sells at "wholesale prices" can be used if its prices are comparable to those charged by wholesalers in its trade area.

29.0: Subjective Puffery Claims

29.1 Expressions of opinion or personal evaluation of the intangible qualities of a product or service are likely to be considered puffery. Such claims are not subject to the test of truth and accuracy and would not need substantiation.

29.2 Puffery may include statements such as "best food in the world" and "we try harder" as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying. Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion.

29.3 Ultimately, whether any particular statement or claim is puffery will depend upon the context in which it is used in the advertisement.

20.0: Warranties or Guarantees

20.1 When using the term "warranty" or "guarantee" in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser's website or, in the case of mail or telephone order sales, made available free on written request.

20.2 Advertisers should only use "satisfaction guarantee," "money back guarantee," "free trial offer," or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request.

20.3 When "satisfaction guarantee" or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.

20.4 When advertising "lifetime" warranties or guarantees or similar representations, the advertisement must clearly and conspicuously disclose its intended meaning of the term "lifetime."

20.5 Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.


The firm was contacted concerning the following claims:

www.artstoneatlanta.com

1. Quality countertops at Factory Prices.

2. Atlanta Countertops at Factory Direct Prices

3. Get the Best Priced Quartz, Marble, & Granite Countertops in Atlanta

4. 100% SATISFACTION GUARANTEE!

5. Art Stone Granite & Marble is dedicated to providing exemplary customer service and the quality of our products is second to none.

6. The best products with the best-value price!

Art Stone Granite & Marble has not responded to the BBB.