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Business ProfileforGiant HVAC, Inc.
Additional business information
The business advertised the following product on their website:
Chicago's #1 Local Heating and Cooling Contractor
The BBB Code of Advertising States:
1. Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.
28. Objective Superlative Claims
Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved.
On 7/20/2022 the business replied to the BBB by stating "What does it matter. We are no longer using the BBB, Your guidelines and codes are of
no interest to me." As of 7/25/2022 the business has not made any changes to the website or substantiated the claim.
At-a-glance
Business Details
This is a multi-location business.
- Location of This Business
- 4315 N Elston Ave, Chicago, IL 60641-2145
- BBB File Opened:
- 5/29/1997
- Years in Business:
- 28
- Business Started:
- 4/1/1996
- Business Started Locally:
- 4/1/1996
- Business Incorporated:
- 4/4/2014
- Type of Entity:
- Corporation
- Number of Employees:
- 6
- Business Management
- Mr. Fatmir Shero, President
- Ms. Patty Rice, Office Manager
- Contact Information
Principal
- Ms. Patty Rice, Office Manager
Customer Contact
- Ms. Patty Rice, Office Manager
Customer Complaints
0 Customer Complaints
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2 Customer Reviews
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Most Recent Customer Review
Dipak T
08/16/2023
Giant HVAC, Inc. Response
08/17/2023
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